Product Marketing
Job description
About the role
This role is responsible for advancing how autonomous software engineering Droids are integrated into modern engineering organizations by translating complex technical capabilities into clear business outcomes. The hire will own the narrative that defines agent native development throughout the entire product lifecycle from initial awareness to deployment. They will clarify customer understanding of what it means to build with autonomous agents and ensure this understanding is consistent across every touchpoint. The position requires converting deep technical architecture into compelling stories that resonate with both business and technical stakeholders. Success is measured by how effectively the market recognizes the unique value of agent native development and adoption accelerates. The hire will act as the critical bridge between the product vision and the go to market motion that brings it to life. They will own the messaging framework that shapes how Factory is positioned against the future of software engineering.
Key facts
What you'll do
Develop and refine core narratives defining Droids to ensure clarity and consistency across all customer facing surfaces and communication channels.
Build sales ready assets designed to guide customers from initial curiosity through evaluation to confident deployment of agent native capabilities.
Uncover enterprise buyer motivations through close collaboration with GTM and BizOps to shape messaging that directly addresses stated business needs.
Shape product launch strategies in partnership with product teams to guarantee sales readiness on day one and help customers recognize the impact of new agent native features.
Embed the Factory voice and terminology across all collateral including decks, documentation, and presentations to build a unified brand language.
Analyze market feedback and campaign performance to iteratively refine collateral and messaging based on data informed insights and buyer behavior.
Partner with solutions engineers to create technical assets that support enterprise sales cycles and help account executives move complex deals forward.
Drive cross functional alignment with product, sales, solutions engineering, and leadership to ensure messaging accuracy and accelerate the shipping of customer materials.
Champion a passion for developers and autonomy to ensure the positioning reflects the realities of building software in the modern era.
Comfort working cross functionally is essential to align stakeholders and ship high quality marketing materials quickly and efficiently.
Maintain a deep understanding of the autonomous software engineering category to ensure positioning remains relevant as the market evolves.
Translate intricate product capabilities into clear narratives that remove friction for buyers trying to understand agent native development.
Support the creation of frameworks and playbooks that standardize how Factory discusses autonomy and impact across all teams.
Act as the primary owner for ensuring that every customer touchpoint reflects the strategic positioning and differentiated value of the Factory platform.
Requirements
Experience in product marketing, technical marketing, or a related role at a high growth SaaS or developer focused company for five to eight years is required to build the necessary translation skills. This background supports the translation of complex technical concepts into narratives that drive adoption.
Excellent writing and communication skills enable the translation of complex technical concepts into compelling narratives for both business and technical audiences without losing technical accuracy. A data informed approach is used to understand buyer behavior, evaluate messaging effectiveness, and refine collateral based on real market feedback.
Enterprise sales cycle experience supports account executives and solutions engineers in moving deals forward through the creation of targeted assets that address specific objections and decision criteria. Cross functional collaboration with product, sales, solutions engineering, and leadership drives alignment and accelerates shipping.
A passion for developers, autonomy, and shaping how a new category of technology is understood and adopted guides the work and influences how positioning is developed and tested. Comfort working cross functionally is essential to align stakeholders and ship materials quickly when timelines are aggressive.
Candidates must be comfortable operating in ambiguity and making decisions with incomplete information while still driving narratives forward. The role requires a high degree of ownership and the ability to manage multiple priorities in a fast paced environment.
A strong bias for action is required where ideas are quickly translated into tangible assets that can be tested and iterated upon based on performance. Understanding of developer tools and workflows is a strict requirement to ensure credibility with the target audience.
The ideal candidate has experience managing at least one marketing channel end to end and understands how channel specific constraints impact messaging and creative execution. Comfort with public speaking and presenting complex ideas is necessary for internal and external forums.
Practical notes
Typical interview steps
Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.
Good to know
Product marketing roles often balance strategic narrative work with hands on execution. Professionals commonly use tools for analytics, content management, and collaboration. Clear communication and cross team coordination determine success in this field.
Questions to ask
Worth asking in any interview: how the team measures success, who the role works with daily, what the onboarding looks like, and what the company is trying to achieve this year. Asking what past hires did well is a strong final question. Keep the list short and pick the questions that matter most to you.
Career growth
Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume.
About the company
Our mission is to bring autonomy to software engineering. We build software development agents that accelerate the world's largest enterprise engineering teams.