Field Marketing, East

About the role

You will own the end-to-end field marketing strategy for the East region, taking full responsibility for how Factory shows up in New York, Boston, and Toronto. You will act as the strategic and operational lead, designing and executing programs that directly support Enterprise and Mid-Market sales in securing closed revenue. This role requires you to build the playbook from the ground up, establishing the cadence, standards, and measurement rigor for all field activities. You will leverage intent data and close collaboration with sales to ensure every dinner, roundtable, meetup, and sponsorship is targeted and effective. You are expected to be a hands-on operator who is comfortable managing details while maintaining a clear view of the larger revenue picture. As a foundational member of the marketing team, your work will directly define the field motion for a fast-growing AI company from its earliest stages. You will translate the mission of bringing autonomy to software engineering into tangible programs that resonate with high-value technical audiences.

Key facts

What you'll do

Drive end-to-end ownership of field marketing programs for the East region, managing strategy, execution, and measurement in collaboration with Enterprise and Mid-Market sales teams.

Architect an account-based motion by partnering with sales to build, prioritize, and activate a target account list, designing field programs that accelerate movement within named accounts.

Build and own the regional field calendar, determining the optimal cities, accounts, formats, and timing to maximize pipeline generation and deal acceleration.

Establish and manage measurable pipeline goals for field marketing, designing pre-event, day-of, and post-event motions to optimize registration-to-attendance conversion and sales follow-up.

Partner deeply with AEs, SDRs, and sales leadership to co-create targeted programs and content that turn event engagement into closed revenue opportunities.

Run the end-to-end event operation, managing venues, speakers, sponsorships, vendors, and budgets to ensure flawless execution of programs.

Travel consistently to events and customer engagements, representing Factory on the ground and making real-time decisions to ensure program success.

Synthesize and communicate field insights back to the broader marketing organization to influence campaign strategy, messaging, and product positioning.

Design and build scalable playbooks for field marketing that can be replicated across other regions and segments as the company grows.

Champion the Factory voice and mission, ensuring every interaction and program reflects the clarity and ambition behind bringing autonomy to software engineering.

WHAT YOU BRING

You must have experience at a high-growth startup or hyper-growth public technology company, demonstrating comfort in fast-paced, evolving environments.

You must have a proven track record of driving pipeline and revenue through field marketing programs that support Enterprise and Mid-Market sales teams.

You must have hands-on ABM experience, including building and executing account-based field programs and using intent data to prioritize accounts.

You must have a go-getter mindset, being hungry, self-motivated, and creative while thriving in ambiguous situations where you identify gaps and create plans independently.

You must possess strong project management skills, with the ability to simultaneously manage multiple programs, cities, stakeholders, and deadlines.

You must have a genuine passion for developers, autonomy, and shaping how a new category is understood and adopted in the market.

You must be comfortable with the modern event and marketing technology stack, including Salesforce, HubSpot, and Luma.

You must be AI-curious, actively using AI tools to rewire your workflows and significantly increase your speed, sharpness, and productivity.

Nice to have

Preference for candidates who have worked in the AI or developer tooling space and understand the nuances of the category.

Experience designing and managing strategic sponsorships that drive meaningful pipeline.

A background in creating data-driven post-event analyses that directly inform revenue decisions.

Practical notes

This role is based in our New York office and requires working in person five days a week.

Significant travel within the East region is required, with expectations up to 40% of time for events and customer engagements.