Product Marketing Manager

About the role

Bamboohr is seeking an experienced Product Marketing Manager to join our dynamic team in Atlanta, Georgia. In this pivotal role, you will be responsible for driving the marketing strategy for our innovative products, ensuring alignment with our overall business goals. You will collaborate closely with cross-functional teams, including product development, sales, and customer success, to effectively communicate the value of our offerings to the market. This position is ideal for a strategic thinker with a passion for technology and a proven track record in product marketing.

Key facts

What you'll do

• Develop and execute comprehensive product marketing strategies that align with Bamboohr's business objectives and market demands.
• Conduct thorough market research to identify customer needs, market trends, and competitive landscape, translating insights into actionable marketing plans.
• Collaborate with product management to define product positioning, messaging, and value propositions that resonate with target audiences.
• Create and maintain compelling marketing collateral, including product datasheets, presentations, and case studies, to support sales and customer engagement efforts.
• Lead go-to-market initiatives for new product launches, ensuring all stakeholders are aligned and prepared for successful execution.
• Work closely with the sales team to develop training programs and tools that enhance their understanding of product features and benefits, ultimately driving sales effectiveness.
• Monitor and analyze product performance metrics, using data-driven insights to refine marketing strategies and improve customer engagement.
• Foster relationships with key industry influencers and partners to enhance Bamboohr's brand presence and credibility in the market.
• Organize and participate in industry events, webinars, and conferences to promote Bamboohr's products and engage with potential customers.
• Collaborate with the customer success team to gather feedback and insights from users, ensuring continuous improvement of product offerings.
• Manage the product marketing budget, ensuring effective allocation of resources to maximize impact and return on investment.
• Stay updated on industry trends and emerging technologies to maintain a competitive edge and inform future product development initiatives.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; an MBA is a plus.
• A minimum of 5 years of experience in product marketing, preferably within the technology sector.
• Proven track record of successfully launching and managing products in a competitive market.
• Strong analytical skills, with the ability to interpret data and translate it into actionable marketing strategies.
• Excellent written and verbal communication skills, with a knack for crafting compelling narratives that engage diverse audiences.
• Experience working cross-functionally with product, sales, and customer success teams.
• Proficiency in marketing automation tools and CRM systems, such as HubSpot or Salesforce.
• Ability to thrive in a fast-paced, dynamic environment while managing multiple projects simultaneously.
• Strong project management skills, with a keen attention to detail and a results-oriented mindset.

Nice to have

• Familiarity with SaaS products and subscription-based business models.
• Previous experience in a startup or high-growth company environment.
• Knowledge of digital marketing strategies, including SEO, content marketing, and social media.
• Experience with customer segmentation and targeting strategies.
• Understanding of UX/UI principles and how they relate to product marketing.

Skills & tools

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Content creation and design tools (e.g., Adobe Creative Suite, Canva)
• Project management software (e.g., Asana, Trello)

Practical notes

• This position is based in Atlanta, Georgia, and may require occasional travel for events and meetings.
• Bamboohr offers a competitive salary and benefits package, including health insurance, retirement plans, and professional development opportunities.
• Candidates must be eligible to work in the United States; visa sponsorship is available for qualified individuals.
• Interested applicants can apply through our careers page at [Bamboohr Careers](https://euna.bamboohr.com/careers/606).

Join Bamboohr and be part of a team that is dedicated to transforming the way organizations manage their operations through innovative technology solutions. We look forward to your application!