Specialist, Marketing Audience Enablement & Analytics

About the role

You will architect and sustain the foundational data structures that allow PC Insurance to speak with one coherent voice to every Canadian member. In this capacity, you will translate ambiguous marketing questions into precise data definitions and validation rules that stand up under scrutiny. You will serve as the primary liaison between nimble marketing teams and rigorous analytics groups, ensuring requirements never lose their meaning in translation. You will design and monitor the health of audience pipelines, intervening quickly when data drift threatens the integrity of critical segments. You will partner with lifecycle marketing specialists to ensure every campaign touchpoint reflects the most current customer permissions and profiles. You will own the documentation and logic that make audience behaviors explainable and repeatable across reporting cycles. You will champion a test and learn mindset, using experimentation to validate assumptions about how audiences behave across different channels. You will help establish best practices that keep customer data secure, compliant, and ready for future innovation.

Key facts

What you'll do

Champion the implementation of PC Insurance's marketing measurement framework across all digital and CRM ecosystems.

Design audience definitions and taxonomies that bridge product, channel, and lifecycle stage without losing strategic alignment.

Configure and maintain segments within Salesforce Data Cloud and Marketing Cloud to reflect current business rules and compliance needs.

Own the logic and documentation for audience migration projects, ensuring continuity when systems or vendors change.

Collaborate with analytics partners to translate campaign performance insights back into audience strategy refinements.

Monitor data quality and integrity for key audience signals, escalating issues and driving remediation plans to completion.

Develop and maintain dashboards and reporting structures that expose audience health, activation rates, and downstream revenue impact.

Coordinate with lifecycle marketing teams to ensure campaign content respects segmentation logic and data constraints.

Lead data discovery sessions with stakeholders to uncover new opportunities for audience-driven growth and retention.

Establish governance processes around audience ownership, change management, and version control for critical definitions.

Partner with privacy and legal stakeholders to ensure audience strategies adhere to evolving regulatory expectations.

Support the rollout of new platform features that enhance the precision and scalability of audience targeting.

Champion the use of test and control groups to measure true incrementality of audience-based initiatives.

Act as the central point of contact for questions related to audience definitions, data models, and reporting nuances.

Drive continuous improvement initiatives that enhance the reliability, speed, and usability of audience enablement workflows.

Requirements

You must possess a Bachelor's degree in Data Science, Statistics, Computer Science, Information Systems, or a closely related quantitative field.

You must have demonstrated experience working with customer data platforms, particularly Salesforce Marketing Cloud and Salesforce Data Cloud.

You must bring a strong background in SQL and data modeling, with the ability to write complex queries that join multiple large datasets.

You must show a history of translating business requirements into precise technical specifications that developers can implement.

You must have experience designing and managing audience segments at scale, including exclusion logic and overlap management.

You must be comfortable working in a regulated financial services environment where compliance and data governance are non negotiable.

You must have strong written and verbal communication skills, with the ability to explain technical concepts to non technical stakeholders.

You must be highly organized, with the discipline to manage multiple priorities in a fast moving, deadline driven setting.

Nice to have

Experience with marketing attribution modeling and incrementality testing frameworks would be valued.

Familiarity with privacy regulations specific to Canadian financial services would be considered an advantage.

Background in insurance marketing measurement and CRM optimization would be viewed favorably.

Experience with data visualization tools such as Tableau or Power BI would support your readiness for this role.

Practical notes

The role is based in our Toronto office, and you should be prepared to work onsite for the majority of your schedule.

This is a full time position with standard Canadian working hours, and availability during core business hours is essential.

No visa sponsorship is available for this role at this time.

Candidates must be legally authorized to work in Canada without restriction.

Applications will be reviewed on a rolling basis until the position is filled, so early submission is encouraged.