Social Media and Content Ops Director

About the role

You architect and own the social destiny of Fortnite, designing bold campaigns and guiding global audiences with sharp creative instincts. You lead a cross-functional crew, turning strategy into visible impact while protecting brand integrity across every region.

What you will do

Orchestrating cross-team alignment to turn Fortnite stories into cultural moments that travel across platforms.

Championing daring experiments in formats and platform approaches to keep the brand ahead of shifting trends.

Guiding authentic appointment setting by working closely with Marketing and Publishing Production teams.

Building data stories that sharpen creative choices and prove the impact of every social move.

Directing cohesive campaign ecosystems with paid media, influencers, and key platform allies like TikTok and Twitch.

Defending audience-first values and brand tone so Fortnite feels distinct in every language and market.

Scrutinizing social metrics and rapid testing cycles to push campaigns toward better results.

Choreographing collaboration with eSports, community, and product teams for integrated storytelling.

Requirements

You bring 7-10 years of social or digital content work, with 3-5 years running large global programs.

You understand live service games and tech or entertainment spaces at a deep level.

You have proof of building and running global social strategies for major brands.

You read platform ecosystems, audience behavior, and emerging formats with fluency.

You coach and guide teams spanning creative, strategy, and analytics with confidence.

You pair bold creative instincts with data driven judgment to test and measure ideas.

You influence executives and shape company wide marketing and communication priorities.

You work comfortably across cultures, crafting strategies for audiences around the world.

Nice to have

Working knowledge of Sprout, Emplifi, Radarly, ListenFirst, and similar tools.

Key facts

About Epic

At the core of Epic's success are talented, passionate people. Epic prides itself on creating a collaborative, welcoming, and creative environment. Whether it is building award-winning games or crafting engine technology that enables others to make visually stunning interactive experiences, we are always innovating.

Being Epic means being a part of a team that continually strives to do right by our community and users. We are constantly innovating to raise the bar of engine and game development.

Partnership

We deliver the most innovative gaming experiences possible to players around the world. Whether through community outreach, world-class events, or partnership integrations, the Epic Games Publishing and Marketing teams seek to surprise players with new experiences every time they drop in to play. We are seeking a Social Media and Content Ops Director to help lead the strategy, innovation, and global growth of Fortnite's social media ecosystem. This leader will play a critical role in defining Fortnite's social vision across games and brands, driving engagement, community connection, and creative excellence. You will be a key contributor to a multidisciplinary team spanning strategy, creative, content, community, and analytics-guiding how Fortnite shows up across every major platform. You will partner closely with Marketing, Communications, Community Development, Creative/Brand, Product Management, eSports, Creative Development, and Game Development teams to ensure our social storytelling reflects the spirit of Epic and resonates with audiences around the world.

In this role, you will

Partner with executive leadership to translate company priorities into breakthrough social storytelling and audience engagement strategies.

Drive innovation in content formats and platform strategies, championing a culture of experimentation that empowers teams to explore new approaches to creator partnerships, live content, and community interaction-ensuring Fortnite's presence stays ahead of evolving trends and emerging technologies.

Have a strong operational focus with peers in Marketing and Publishing Production to drive authentic appointment setting around key Fortnite beats.

Integrate data and insights into creative decision-making to ensure storytelling and engagement efforts are both impactful and measurable, while proactively tracking and evaluating outcomes.

Collaborate cross-functionally with paid media, influencer, and communications teams to orchestrate cohesive campaign ecosystems and to guide platform relationships with key partners (e.g., TikTok, YouTube, Meta, X, Reddit, Twitch) to drive innovation and co-marketing opportunities.

Advocating for audience-first thinking and authentic brand connection, and oversee governance, tone, and consistency of Fortnite's brand voice across all game modes and global regions.

Aggressively analyze metrics on social content performance, with quick iteration and feedback cycles to inform how to improve subsequent campaigns.