VP of Growth

About the role

This position centers on developing and executing a comprehensive growth strategy designed to acquire new customers and expand the footprint of existing accounts. You will be positioned as a key leader tasked with scaling the business and architecting its next primary growth engine. Accepting this role provides the opportunity to make a significant and measurable impact within a fast-growing startup environment. The position demands a strategic thinker who can operate at the intersection of marketing, sales, and data to drive sustainable expansion. You will be responsible for identifying and testing new levers that fuel top-line growth while optimizing efficiency across the entire funnel. This role requires a proactive approach to market dynamics and the ability to pivot strategies based on real-time performance indicators. Ultimately, you will own the narrative of the company's market entry and dominance within your chosen segments.

Key facts

What you'll do

• Architect and deploy a multi-faceted growth strategy targeting new customer acquisition and the expansion of current enterprise accounts.
• Construct and manage advanced reporting systems that track marketing performance and generate insights for rapid strategic adjustments.
• Define and monitor critical metrics including MQLs, pipeline generation, conversion rates, market penetration, product mix, budget allocation, and return on investment.
• Conceptualize and lead integrated marketing campaigns that leverage email, social media, industry conferences, and digital advertising platforms.
• Partner closely with the sales team to develop and distribute essential collateral and tools that enhance prospecting efforts and streamline the deal-closing process.
• Liaise with external partners such as public relations agencies and research institutions to amplify brand visibility and establish industry thought leadership.
• Collaborate with sales operations and engineering teams to build, integrate, and optimize the technology stack, with a focus on analytics and marketing automation.
• Recruit, mentor, and manage a high-performing marketing team, fostering a culture of excellence and data-driven decision-making.
• Analyze competitive landscapes to identify opportunities and threats, ensuring the growth strategy remains adaptive and resilient.
• Oversee the budget allocation for all growth initiatives, ensuring resources are directed toward the highest-impact activities.
• Implement rigorous testing protocols for all marketing initiatives to validate hypotheses and maximize return on ad spend.
• Serve as the primary growth advisor to executive leadership, translating complex data sets into actionable strategic plans.
• Develop thought leadership content that positions the company as an innovator within the biotechnology sector.
• Establish scalable processes that enable the marketing function to operate efficiently as the company enters new markets.

Requirements

• Possess six or more years of B2B software experience in a senior leadership capacity, with demonstrable results in growth roles.
• Provide evidence of success in demand generation, content marketing, and event marketing across complex sales cycles.
• Show a proven track record of scaling a hyper-growth startup from early stages through multiple growth phases.
• Demonstrate the ability to thrive in a fast-paced environment with ambiguous challenges and shifting priorities.
• Commit to working in the office 4-5 days per week to ensure seamless collaboration with cross-functional teams.
• Exhibit strong analytical skills, capable of interpreting complex data sets to inform strategic marketing decisions.
• Bring experience managing and developing high-performing teams in a collaborative and feedback-driven culture.
• Hold a Bachelor's degree or equivalent practical experience; advanced degrees in relevant fields are a distinct advantage.

Skills & tools

• Expertise in analytics platforms such as Google Analytics, Mixpanel, or similar tools for measuring user behavior and campaign performance.
• Proficiency with marketing automation platforms, including but not limited to HubSpot, Marketo, or Pardot, to manage end-to-end campaign workflows.
• Comprehensive understanding of CRM systems, particularly Salesforce, to manage pipeline integration and sales marketing alignment.
• Familiarity with data visualization tools like Tableau or Looker to create dashboards that communicate performance to stakeholders.
• Experience with project management software such as Asana, Monday.com, or Jira to coordinate cross-team initiatives and timelines.
• Knowledge of A/B testing tools and methodologies to optimize landing pages, email sequences, and conversion funnels.
• Strong written and verbal communication skills, with the ability to craft compelling narratives for diverse audiences.
• Leadership experience in aligning marketing objectives with sales targets to drive predictable revenue growth.

Practical notes

• Relocation packages are available to support candidates moving to the New York City area.
• Benefits include 100% covered medical, dental, and vision premiums, fully paid parental leave, commuter benefits, a 401k with company match, fitness and home services stipend, unlimited vacation policy, and all meals covered while working in the office.