GTM Strategy and Operations, Senior Manager | Housing

About the role

You will own the end-to-end GTM strategy and operations for our housing vertical, designing how AI agents integrate into leasing, tours, and maintenance workflows to drive measurable business outcomes. This role requires you to partner deeply with sales, product, and customer success to translate complex insights into clear positioning and scalable execution frameworks. You will synthesize customer feedback, win/loss data, and competitive moves into actionable playbooks that accelerate sales velocity and improve conversion across every touchpoint. You will define and refine the narrative around value, ROI, and differentiation so that every interaction with prospects and clients feels intentional and compelling. You will build the internal reporting and forecasting systems that keep our GTM organization aligned, data-driven, and continuously improving. You will act as a thought partner to leadership, informing product roadmap priorities and enterprise pricing strategies based on what the market and our clients actually need. You will move at rocket speed in a high-accountability environment, owning outcomes end to end with full autonomy and no micromanagement.

Key facts

What you'll do

Analyze customer conversations, win/loss trends, and competitive intelligence to identify where and how we win in the housing market.

Own and execute projects that improve sales velocity, conversion rates, and expansion outcomes across our housing portfolio.

Refine how we communicate value and deliver ROI to clients by working directly with AEs and customer success teams.

Design and implement scalable playbooks for pricing, sales strategy, onboarding, and post-sale success specific to housing.

Serve as a strategic thought partner to Sales and Product leadership, shaping priorities and roadmap decisions based on GTM insights.

Run deep competitive analyses and enable the team with actionable intel, training, and tools that keep us ahead in the housing market.

Build and optimize internal operating rhythms including reporting, forecasting, and process frameworks to help the GTM org operate smarter.

Partner with cross-functional stakeholders to align messaging, sales motions, and product positioning across all housing-related touchpoints.

Define and track leading and lagging indicators for GTM performance, using data to continuously iterate on what drives growth.

Own the end-to-end GTM lifecycle for housing, from initial customer discovery through expansion and renewal.

Translate complex product capabilities into clear, repeatable narratives that resonate with enterprise clients and internal stakeholders.

Establish best practices and documentation that scale as we grow, ensuring consistency in how we sell and deliver housing solutions.

Enable sales teams with playbooks, battlecards, and training that reflect real-world feedback and competitive dynamics.

Collaborate with Finance to model the business impact of GTM initiatives and support pricing and packaging decisions.

Requirements

7-8 years of experience in top-tier consulting, investment banking, or a high-growth startup in a strategic role.

Proven ability to structure ambiguous problems, drive execution, and influence cross-functionally without direct authority.

Strong slide-builder and highly effective in Excel/Sheets; SQL and scripting experience are valuable for deeper analysis.

Excellent communicator; clear, direct, and confident in front of both executives and customers in high-stakes situations.

Comfortable in fast-moving, high-accountability environments where decisions must be made quickly and confidently.

Ambition to grow into a leadership role, or start a company someday; you see this role as the best crash course in building a sales organization.

Willingness to work in person at our office 4-5 days per week to maintain close collaboration and alignment.

Experience working in or deeply understanding the housing sector, including leasing, property operations, and resident workflows, is strongly preferred.

Familiarity with AI agents and how they can be integrated into enterprise workflows to drive efficiency and better outcomes.

Nice to have

Prior experience running GTM strategy and operations in a venture-funded technology company.

Background in housing, real estate technology, or property operations.

Deep experience with Salesforce, HubSpot, or other CRM platforms for tracking and reporting on GTM metrics.

Practical notes

This role is based in New York City and requires in-person presence at our office 4-5 days per week.

The compensation range for this role is $200,000 - $250,000, with a total rewards package that includes equity, comprehensive benefits, and additional perks as outlined in the company benefits summary.

Eligible candidates should be prepared to discuss relocation support and onboarding details as part of the hiring process.