Director of Growth Marketing

About the role

This position is responsible for leading growth marketing and demand generation efforts for our modern SaaS platform, which is specifically designed to serve the higher education sector. You will be tasked with developing and executing comprehensive strategies to build scalable marketing programs that increase the sales pipeline, accelerate revenue growth, and enhance the company's market position. The role requires close collaboration with sales, product marketing, and leadership teams to ensure alignment of marketing initiatives with overall business objectives. You will oversee the planning, implementation, and optimization of marketing campaigns, leveraging data and testing to improve performance continuously. The ideal candidate will have a strategic mindset, a proven track record in demand generation within SaaS environments, and a deep understanding of digital marketing channels and automation tools.

Key facts

What you'll do

• Develop and implement a comprehensive growth marketing strategy that encompasses digital channels, advertising campaigns, and customer lifecycle marketing to generate qualified sales opportunities and drive revenue.
• Enhance and expand existing demand generation programs by incorporating innovative methodologies, rigorous testing, and performance-focused marketing practices to maximize ROI.
• Manage and optimize an annual paid media budget of approximately $1.5 million, working closely with external media partners to ensure effective allocation across various advertising platforms.
• Create and execute integrated marketing campaigns that paid media, digital platforms, and marketing automation tools to reach target audiences effectively.
• Collaborate with product marketing and brand marketing teams to translate product positioning and messaging into high-performing demand generation initiatives that resonate with prospective customers.
• Establish and monitor sales pipeline targets and campaign performance metrics, analyzing data to refine channel strategies, improve conversion rates, and maximize return on investment.
• Lead experimentation efforts across digital channels, including media buying, digital advertising, and emerging AI-powered marketing processes, to identify new opportunities and optimize existing campaigns.
• Work closely with sales and revenue teams to ensure marketing activities are aligned with sales objectives, maintaining the quality of the sales pipeline and supporting revenue growth.
• Manage marketing technology stacks, including CRM and marketing automation systems, ensuring they are effectively utilized for campaign management, reporting, and analytics.
• Develop reporting frameworks and dashboards to track campaign performance, analyze results, and present insights to leadership for strategic decision-making.
• Stay informed about industry trends, emerging technologies, and best practices in growth marketing, applying innovative approaches to stay ahead of competitors.
• Lead a team or coordinate with external agencies and vendors to execute marketing initiatives efficiently and effectively.

Requirements

• Possess 6 to 8 years of experience in growth marketing, demand generation, or performance marketing, preferably within a B2B SaaS environment.
• Demonstrate a successful track record of building or scaling demand generation functions, with a focus on strategic leadership rather than just campaign execution.
• Exhibit a deep understanding of digital channels, paid advertising, customer lifecycle marketing, and campaign optimization techniques.
• Have substantial experience managing marketing budgets, including working with external media agencies to maximize campaign performance.
• Be highly data-oriented, with the ability to analyze campaign results, derive insights, and continuously improve marketing investments and strategies.
• Be comfortable working with modern marketing technologies that incorporate automation, artificial intelligence, and experimental approaches.
• Experience with CRM platforms and marketing automation systems is required, with a preference for familiarity with HubSpot.
• Possess strong collaboration skills and the ability to work effectively across teams, including sales, product marketing, and executive leadership.
• Demonstrate excellent communication skills, both written and verbal, to articulate marketing strategies and results clearly.
• Be proactive, innovative, and adaptable in a fast-paced environment, with a focus on achieving measurable results.

Nice to have

• Experience with HubSpot is strongly preferred, as it aligns with the company's existing marketing technology stack.
• Knowledge of the higher education sector and understanding of its unique marketing challenges and opportunities.
• Familiarity with AI-driven marketing workflows and tools to enhance campaign performance and personalization.
• Experience working with cross-functional teams in a remote setting, demonstrating strong remote collaboration skills.

Skills & tools

• CRM platforms, including experience with CRM systems such as HubSpot
• Marketing automation platforms for campaign management and analytics
• Digital marketing channels, including paid media, social media, and content marketing
• Paid media campaign management and optimization
• Data analysis and performance tracking
• AI-driven marketing workflows and tools
• Testing and experimentation methodologies to optimize campaigns and channels
• Budget management and vendor relations

Practical notes

• Element451 offers 20 days of paid time off, providing ample opportunity for rest and recharge.
• The company observes 10 paid holidays annually, supporting work-life balance.
• Comprehensive health, dental, and vision insurance plans are provided to support employee well-being.
• A 401(k) retirement plan with a 4% employer match is available to help employees plan for the future.
• Employees will have the opportunity to work with modern technology and AI-driven tools to enhance marketing efforts.
• The company fosters a fast-paced, mission-driven culture focused on making a meaningful impact on higher education access.
• This role provides a unique chance to lead innovative marketing initiatives in a growing SaaS company committed to educational accessibility and success.