ABM Manager, Global Public Sector

About the role

The is a strategic role responsible for crafting, leading, and scaling account-based marketing programs across priority Public Sector accounts in the Americas region. This position owns the end-to-end execution of high-impact 1:1 and 1:few ABM motions designed to engage senior government decision-makers and drive mission-focused outcomes. The role sits at the intersection of marketing, sales, and customer success, requiring deep collaboration with global campaigns and regional teams to navigate complex government ecosystems. The hire will develop personalized programs that respect procurement processes, compliance requirements, and the nuanced buying cycles inherent to public sector organizations. They will leverage Elastic's Search AI Platform to build compelling narratives around critical use cases such as cybersecurity, data analytics, and observability. Ultimately, this role is accountable for fueling significant revenue outcomes by transforming sophisticated stakeholder landscapes into actionable and measurable marketing initiatives.

Key facts

What you'll do

• Design and implement 1:1 and 1:few ABM programs aligned to PubSec account clusters by agency type and buying group.
• Lead account-level planning sessions with PubSec sales and customer success teams to define agency priorities, mission outcomes, and campaign timelines.
• Personalize messaging and value propositions around critical use cases - cybersecurity, data analytics, AI/ML, and observability - across channels to influence government buying committees.
• Develop integrated ABM plans using a mix of tactics including content syndication, paid media, executive briefings, virtual roundtables, and direct mail.
• Partner closely with global campaigns, PubSec regional & partner marketing, and product marketing to align ABM efforts with broader go-to-market plays.
• Navigate procurement and compliance sensitivities unique to government audiences, ensuring all campaigns meet required standards.
• Architect and implement end-to-end delivery of ABM campaigns, from strategy and planning through execution, optimization, and measurement.
• Build account-focused and event landing pages using our marketing stack, personalized to agency audiences and mission priorities while maintaining brand and compliance guidelines.
• Draft account specific messaging that resonates with government CIOs, CISOs, program managers, and IT decision-makers, positioning Elastic as a trusted partner in digital transformation and modernization.
• Develop paid media strategy for assigned PubSec accounts, partnering with internal teams and agencies to activate campaigns across platforms such as Demandbase, LinkedIn, and government-focused digital channels.
• Collaborate with creative, content, and external agencies - including PubSec-specialist firms - to deliver high-quality ABM assets and engagement experiences.
• Localize and adapt global plays to meet agency-specific, vertical, or account needs (e.g., Federal vs. SLED) while maintaining message consistency.
• Own campaign budgets, timelines, and execution.
• Define and monitor ABM critical metrics including account engagement, pipeline influence, velocity improvements, and return on investment within longer PubSec sales cycles.
• Build dashboards and provide regular performance reporting to team members and PubSec sales leadership.
• Use insights to continuously refine ABM programs for greater efficiency and scalability across the PubSec landscape.
• Support the evolution of PubSec ABM playbooks, strategy, and execution tactics.
• Work closely with external agencies, design and video teams to ensure timely delivery of materials for PubSec ABM campaigns.
• Work with Indu

Requirements

• Must reside in the United States.
• Must have current authorization to work in the United States for the role and location.
• Must have a Bachelor's degree or equivalent practical experience.
• Must have 6+ years of experience in demand generation, B2B marketing, or a related role.
• Must have 3+ years of experience in ABM, including 1:1 and 1:few programs.
• Must have 2+ years of experience in the Public Sector or working with government audiences.
• Must have a proven track record of managing and executing multi-channel marketing campaigns.
• Must be highly proficient in marketing automation platforms, CRM systems, and content management tools.
• Must demonstrate strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Must possess excellent written and verbal communication skills tailored to executive and technical audiences.
• Must be detail-oriented with strong project management skills to handle multiple priorities in a fast-paced environment.
• Must be comfortable navigating complex stakeholder environments and building consensus among diverse decision-makers.
• Must have a deep understanding of compliance and trust considerations within government marketing contexts.
• Must be able to demonstrate experience with marketing metrics and ROI-driven campaign planning.
• Must be willing to adapt to evolving priorities and shifting government landscapes.