Director, Paid Marketing

About the role

In this pivotal leadership role, you will be responsible for crafting and enhancing a successful paid customer acquisition strategy that aligns with our commitment to privacy. Your expertise will be key in illustrating how ethical advertising practices can effectively contribute to the growth of our product offerings. You will lead a dynamic team and collaborate across various departments to ensure our marketing efforts are both innovative and impactful.

Key facts

What you'll do

• Formulate and execute comprehensive strategies aimed at achieving profitable growth in paid subscriptions.
• Manage the planning of marketing campaigns, ensuring optimal budget distribution and thorough performance evaluation.
• Work closely with cross-functional teams, including marketing, product development, design, data science, and finance, to meet shared goals.
• Define and track key performance indicators to assess the effectiveness of marketing initiatives.
• Lead strategic planning efforts and prioritize projects that will have the most significant impact on growth.
• Analyze market trends and consumer behavior to inform marketing strategies and enhance campaign effectiveness.
• Foster a culture of innovation within the team, encouraging creative approaches to problem-solving.
• Mentor and develop team members, providing guidance and support to enhance their skills and career growth.
• Utilize advanced analytics to assess app economics, conduct incrementality testing, and derive actionable insights from data.
• Integrate AI tools into marketing workflows to streamline processes and improve productivity.
• Prepare and present reports on campaign performance and strategic recommendations to senior leadership.
• Stay updated on industry trends and emerging technologies to maintain a competitive edge in marketing strategies.

Requirements

• At least 10 years of professional experience in marketing, with a minimum of 4 years in a senior leadership role focused on driving profitable app subscriber growth.
• In-depth understanding of various marketing channels, including app store advertising, paid social media, and mobile app networks.
• Proven track record of successfully launching and scaling paid subscriber acquisition initiatives from the ground up.
• Experience working in a consumer technology company with a substantial user base in the United States and a diverse range of products.
• Strong capability in developing and nurturing talent within the team.
• Excellent problem-solving skills, with the ability to apply logical reasoning to complex growth challenges.
• Proficiency in analytics and measurement techniques, including app economics, incrementality testing, and data analysis.
• Exceptional verbal and written communication skills, with the ability to convey complex ideas clearly.
• Openness to leveraging AI technologies to enhance marketing workflows and overall productivity.

Nice to have

• Background in consumer technology companies with a user base exceeding 10 million monthly active users.
• Experience managing app subscription programs with a focus on acquiring over 1 million subscribers.
• Familiarity with advanced marketing analytics tools and methodologies.

Skills & tools

• App Store Advertising
• Paid Social Media Campaigns
• Mobile App Advertising Networks
• Integrated Campaign Planning Strategies
• Performance Measurement Techniques
• Audience Segmentation and Targeting
• Creative Marketing Best Practices
• App Economics Analysis (Payback Period, Lifetime Value)
• Incrementality and Lift Testing
• Predictive Modeling
• Data Analysis and Interpretation
• AI-Driven Marketing Tools

Practical notes

• Only team members located in the United States are eligible for company-sponsored health benefits.
• Regular participation in video meetings with cameras on is expected.
• Occasional travel is required, approximately twice a year, for an all-hands meeting and a team retreat, each lasting about 4-5 days.
• While flexible working arrangements are available, candidates should anticipate an average work commitment of 40 hours per week.
• A background check will be conducted for all successful candidates.
• By submitting your application, you confirm that all information provided is accurate and complete.
• AI technology may assist in the application review process, but all final decisions will involve human oversight.