Associate Manager, Consumer Lifecycle Marketing, New

About the role

In this position, you will spearhead the comprehensive onboarding strategy for new consumers at DoorDash, ensuring a transition from initial registration to regular usage. Your primary focus will be on enhancing conversion rates through tailored, multi-channel initiatives and leveraging data-driven insights to inform your strategies.

Key facts

What you'll do

• Design and implement the entire onboarding lifecycle, outlining key milestones, channel sequencing, and metrics for success.
• Initiate a structured testing and learning agenda aimed at enhancing conversion rates from sign-up to habitual usage.
• Broaden outreach by discovering and applying new touchpoints across various channels, including push notifications, SMS, and in-app interactions.
• Create customized onboarding experiences by utilizing behavioral data and customer characteristics to inform your strategies.
• Manage a marketing budget effectively, ensuring that funds are directed towards initiatives that yield significant impact.
• Develop a measurement framework to track performance indicators and communicate results to relevant stakeholders.
• Work closely with teams in Product, Analytics, and Operations to ensure alignment on strategic goals and data needs.
• Analyze consumer behavior and feedback to continuously refine and optimize onboarding processes.
• Collaborate with the creative team to develop engaging content that resonates with new users during their onboarding journey.
• Monitor industry trends and best practices in consumer lifecycle marketing to keep DoorDash at the forefront of innovation.
• Lead cross-functional workshops to foster collaboration and share insights across teams.
• Report regularly on the effectiveness of onboarding strategies and suggest improvements based on data analysis.

Requirements

• A minimum of 4 to 6 years of experience in customer relationship management (CRM), lifecycle marketing, or retention marketing.
• Proficient in using CRM platforms such as Braze, Iterable, or Salesforce Marketing Cloud to execute campaigns.
• Demonstrated experience in managing marketing campaigns across multiple channels, including SMS, email, push notifications, and in-app messaging.
• Proven track record in budget management, with the ability to make informed investment decisions that drive business outcomes.
• Strong analytical skills to assess funnel performance and convert insights into actionable strategies.
• Excellent collaboration skills to work effectively with cross-functional teams, including Product, Analytics, and Operations.
• A proactive mindset with a strong sense of ownership and accountability for your projects.

Nice to have

• Experience in the food delivery or e-commerce industry, providing relevant insights into consumer behavior.
• Familiarity with A/B testing methodologies and tools to optimize marketing strategies.
• Knowledge of customer segmentation techniques to enhance targeting efforts.
• Previous experience in a fast-paced startup environment, demonstrating adaptability and agility.
• Understanding of digital marketing metrics and analytics tools to measure campaign success.

Skills & tools

• Strong analytical and problem-solving skills to navigate complex marketing challenges.
• Proficiency in data analysis tools such as Google Analytics or Tableau to derive insights from consumer data.
• Excellent written and verbal communication skills to convey ideas clearly and effectively.
• Ability to manage multiple projects simultaneously while maintaining attention to detail.
• Familiarity with marketing automation tools and CRM best practices.

Practical notes

• The compensation package includes a competitive base salary along with equity grants.
• Comprehensive benefits are offered, including a 401(k) plan with matching contributions, 16 weeks of paid parental leave, and health insurance options covering medical, dental, and vision.
• Employees also enjoy disability and life insurance, mental health support programs, and assistance for family planning.
• Flexible paid time off is available, along with 80 hours of paid sick leave each year.
• DoorDash is committed to providing reasonable accommodations for applicants; please inform your recruiter during the initial stages of the hiring process if you require any assistance.

About the company

DoorDash is a technology company that connects consumers with local businesses. Founded in 2013, DoorDash is the largest food delivery company in the United States by market share.