Associate Manager, Integrated Marketing, Consumer

About the role

The Consumer Integrated Marketing team is seeking a strategic marketer to own the end-to-end strategy and execution of campaigns that drive growth through local-first initiatives. In this role, you will manage the full lifecycle of marketing programs designed to scale our presence in emerging local markets. You will be responsible for developing go-to-market strategies, creating playbooks, and translating consumer data into actionable plans that resonate locally. You will launch and test new marketing channels and grassroots programs with a focus on optimizing customer acquisition and retention. Collaboration will be central as you coordinate cross-functional workstreams and assess performance to manage risks and iterate quickly. You will also host weekly meetings with core teams including brand, creative, analytics, and strategy to support leadership updates and decision-making. This position requires an entrepreneurial mindset to build and scale programs under resource constraints while maintaining rigorous ownership of outcomes.

Key facts

What you'll do

• Develop go-to-market strategies for emerging local markets, including brief creation, budget management, and creative direction.
• Create and refine marketing playbooks to accelerate growth and ensure consistency across channels.
• Use consumer data to design locally relevant messaging, channel strategies, and campaign objectives.
• Launch and test new marketing channels and grassroots programs, optimizing for customer acquisition and retention.
• Coordinate across workstreams to track progress, report performance metrics, and proactively manage risks.
• Analyze campaign results to identify insights and iterate on strategies in a rapid feedback loop.
• Partner with brand and creative teams to develop concepts that align with local culture and market nuances.
• Work alongside analytics partners to define measurement frameworks and prove impact at scale.
• Support leadership updates by synthesizing complex information into clear, data-driven narratives.
• Manage budget allocation and resource planning to maximize efficiency in emerging markets.
• Collaborate with CRM and paid media teams to integrate campaigns and amplify reach.
• Identify opportunities to test low-cost, high-impact initiatives that align with growth objectives.
• Build relationships with cross-functional stakeholders to ensure alignment and shared ownership of goals.
• Drive the documentation of learnings to inform future playbooks and strategic decisions.
• Act as the operational backbone for local-first marketing efforts across key U.S. markets.

Requirements

• Bachelor degree or higher.
• 4+ years of marketing experience, specifically in local-first strategies across performance, retention, or integrated marketing.
• Ability to translate market insights into actionable go-to-market plans without needing perfect information.
• Strong decision-making skills with the ability to act decisively even with incomplete data.
• Excellent communication skills for presenting to senior leadership and cross-functional partners.
• Entrepreneurial mindset with experience building and scaling programs under resource constraints.
• Proven ability to influence stakeholders and build relationships across departments like CRM, paid media, and product.
• Demonstrated experience managing budgets and owning end-to-end campaign execution.
• Comfort working in a fast-paced environment where priorities may shift quickly.
• Strong analytical skills to interpret data and adjust strategies based on results.
• Commitment to adhering to timelines and delivering high-quality work consistently.
• Willingness to travel within assigned U.S. cities as needed for market-specific work.
• Alignment with DoorDash values of transparency, ownership, and collaboration.
• Understanding of fair chance hiring principles as observed in San Francisco and Los Angeles.

Nice to have

• MBA
• Previous experience in consumer marketing or marketplace platforms.
• Familiarity with CRM and retention tools.
• Background in grassroots or community-driven marketing programs.
• Experience managing multi-channel campaigns in competitive markets.

Practical notes

• Compensation includes equity grants and a benefits package featuring 401(k) matching, 16 weeks of paid parental leave, medical, dental, vision, and flexible paid time off plus 80 hours of paid sick time annually.
• Application deadline: 5/26/26.
• The company complies with local fair chance ordinances in San Francisco and Los Angeles.
• Accommodations are available upon request during the recruitment process.