SEO & AI Intern (x/f/m)

About the role

You will own the execution of SEO audits and technical diagnostics to identify friction points that prevent healthcare providers from ranking effectively in search results. You will analyze large sets of healthcare-related search queries to map user intent and shape content outlines that align with patient needs and clinical accuracy standards. You will apply artificial intelligence tools to automate parts of keyword research, content gap analysis, and performance forecasting under the guidance of senior marketers. You will collaborate with data analysts to design experiments that measure the impact of on-page optimizations and structured data implementations on organic traffic growth. You will support the creation of data-backed recommendations that help Doctolib maintain its leadership in digital health visibility across European markets. You will synthesize complex findings from analytics platforms into concise reports and visual dashboards that communicate progress and opportunity clearly to non-technical stakeholders. You will participate in cross-functional workshops alongside product, engineering, and marketing teams to ensure SEO principles are considered early in feature and content planning. You will present key insights and test results to senior stakeholders, translating raw metrics into narratives that inform strategic decisions in digital patient acquisition.

Key facts

What you'll do

Conduct comprehensive technical SEO assessments of Doctolib properties and partner healthcare platforms to surface issues affecting crawlability, indexation, and page speed.

Perform keyword research and search intent analysis for the healthcare sector, using both manual exploration and AI-assisted tools to expand topic coverage.

Develop content optimization frameworks that guide copywriters and product teams on metadata, structure, and semantic relevance for target queries.

Leverage natural language processing instruments to cluster search terms and automate the generation of content suggestions at scale.

Monitor search performance data using analytics suites, identifying trends, anomalies, and opportunities for incremental ranking improvements.

Implement structured data markup and schema optimization to enhance search appearance through rich results and knowledge panels.

Support A testing of meta titles, descriptions, and on-page elements to evaluate their influence on click-through rates and organic visibility.

Coordinate with designers and developers to ensure that SEO requirements related to mobile usability, internal linking, and site architecture are respected.

Translate business objectives into SEO roadmaps, breaking down large initiatives into actionable tasks with clear ownership and timelines.

Assist in the preparation of internal presentations that showcase project outcomes, learning, and recommendations for ongoing optimization.

Perform competitive analysis of search visibility, identifying where Doctolib stands relative to other healthcare platforms in key European markets.

Contribute to the maintenance of SEO documentation, ensuring that processes, decisions, and insights are recorded for future reference and scalability.

Apply quality assurance checks on content and landing pages to confirm that changes do not introduce regressions in rankings or user experience.

Experiment with prompt engineering to guide AI models in producing compliant, patient-friendly healthcare content that adheres to brand tone and regulatory expectations.

Participate in sprint planning and review sessions, aligning deliverables with broader product launches and marketing campaigns.

Requirements

You are currently enrolled in a Bachelor or Master degree program, or you have graduated within the last year, demonstrating recent academic engagement with relevant subject matter.

You possess strong analytical abilities and are comfortable working with data sets, dashboards, and spreadsheets to derive insights and validate hypotheses.

You have a foundational understanding of how search engines work, including concepts such as crawling, indexing, ranking factors, and user behavior signals.

You are proficient in at least one modern programming or scripting language, such as Python, which you can use to automate repetitive tasks and manipulate data.

You demonstrate excellent written and verbal communication skills in Italian and English, enabling you to collaborate effectively with multidisciplinary teams.

You show intellectual curiosity and a proactive approach to learning new tools, methodologies, and domain-specific knowledge in digital health.

You are detail-oriented and capable of managing multiple priorities while meeting deadlines in a fast-paced environment.

You have access to reliable internet and a suitable device that allows you to work remotely and participate in virtual meetings without disruption.

Nice to have

Previous experience with SEO tools such as Google Search Console, SEMrush, Ahrefs, or similar platforms is appreciated but not required.

Basic familiarity with artificial intelligence concepts, including machine learning workflows and prompt engineering, will be viewed favorably.

Knowledge of healthcare regulations, medical terminology, or patient journey considerations within European markets is a plus.

Experience with data visualization tools like Looker, Tableau, or Google Data Studio can help you communicate insights more effectively.

Any exposure to content management systems or frontend technologies such as HTML and CSS will support your contributions to on-page optimization.

Practical notes

This is a remote-friendly internship with the expectation of occasional on-site presence at Doctolib's office in Milan for workshops, reviews, and team events.

You must be available to commit to the internship schedule as defined in the official offer, which will be confirmed upon selection.

Applications will be reviewed on a rolling basis, and early candidates are encouraged to apply as the team plans upcoming initiatives for the upcoming quarters.

If your profile matches the core requirements and you are excited by the intersection of digital health, SEO, and artificial intelligence, you are encouraged to submit your application through the designated channel.