Head of Product Marketing

About the role

In this pivotal role, you will spearhead the product marketing strategy and oversee the execution of go-to-market initiatives for Doctolib in Germany. Your primary objective will be to enhance user growth and satisfaction while effectively launching innovative products into the marketplace. This senior-level position operates at the crossroads of product development, technology, and commercial operations, making it essential for the company's success.

Key facts

What you'll do

• Act as the central communication hub between the Product, Technology, and market teams, guiding the product strategy and roadmap throughout the entire lifecycle, from initial feature development to market launch.
• Simplify intricate product ideas into clear, compelling positioning and messaging that resonates with the German market and its specific customer segments.
• Collaborate closely with Marketing, Sales, and Customer Success teams to create and implement comprehensive go-to-market strategies for Doctolib's offerings.
• Manage the complete process of product and feature launches, ensuring that they are introduced to the market successfully.
• Represent the voice of the customer by analyzing feedback throughout the customer journey, translating insights into actionable product requirements, and enhancing product-market alignment.
• Stay informed about market trends and the competitive landscape to uncover strategic opportunities that can guide product decisions.
• Work alongside various teams to monitor regulatory and technical advancements, contributing to the development of user-friendly and market-ready solutions.
• Lead initiatives to gather and analyze user data, leveraging this information to inform product enhancements and marketing strategies.

Requirements

• At least 10 years of experience in roles such as Product Marketing Manager, Product Manager, or within top-tier management consulting, with a strong emphasis on product strategy and development.
• A proven history of effective collaboration with Engineering and Product teams, demonstrating the ability to quickly understand technical concepts and translate them into market-oriented messaging.
• Strong analytical and structured thinking skills, with a data-driven approach to user research, market analysis, and product performance metrics.
• Experience in prioritizing tasks, managing resources efficiently, and leading projects to create and implement complex go-to-market strategies.
• Ability to manage relationships with multiple senior stakeholders, aligning perspectives across product, sales, and marketing functions.
• Exceptional verbal and written communication skills in both German and English, with a minimum proficiency level of C1 in each language.

Nice to have

• Experience in a fast-growing technology company or scale-up environment.
• Familiarity with the Medtech or Healthtech sectors.
• Previous involvement in product launches that required navigating complex regulatory frameworks.

Skills & tools

• Expertise in product marketing strategy formulation.
• Proficient in go-to-market planning and execution.
• Strong background in user research and market analysis techniques.
• Ability to manage cross-functional stakeholder relationships effectively.
• Skilled in data analysis and interpreting product performance metrics.

Practical notes

• Doctolib offers a sponsored Deutschlandticket for employees working in the office or in a hybrid capacity.
• Employees benefit from supplementary health insurance that includes additional perks.
• Participation in DoctoGrowth, a long-term employee equity initiative, is available.
• Enjoy 28 vacation days, with an additional day for each full calendar year of employment, up to a maximum of 30 days.
• Employees have the option to work up to 10 days a year from abroad.
• A company pension plan is in place, featuring a 40% employer contribution (15% during the probation period).
• The Doctolib Parent Care Program offers one extra month of parental leave.
• Access to free mental health and coaching sessions through an external partner is provided.
• Employees can take advantage of a subsidized sports membership via Urban Sports Club.
• Meal vouchers, healthy snacks, and a regular breakfast buffet are available.
• Flexible working hours, additional medical leave, and psychological support are offered for caregivers and employees with disabilities.
• The interview process consists of a recruiter call, a hiring manager interview, a peer interview, a case study, and reference checks.
• Applications are assessed solely based on qualifications and motivation; candidates are not required to submit photos or age information.