Senior Partner Marketing Manager, North America

About the role

Datadog is looking for a leader to manage and expand co-marketing initiatives within our North American channel and cloud partner ecosystem. You will serve as the primary marketing contact for the Channels and Alliances sales team, driving strategy for joint programs with major cloud providers like AWS, Google Cloud, and Microsoft Azure.

Key facts

What you'll do

• Lead joint marketing efforts with top North American channel and cloud partners to boost engagement, pipeline generation, and customer acquisition.
• Manage the end-to-end lifecycle of Marketing Development Fund (MDF) programs, including budget oversight, application processing, and ROI analysis.
• Design and execute integrated field and digital marketing campaigns, such as executive events, webinars, ABM programs, and sponsored content.
• Align marketing activities with sales priorities by maintaining close communication with the Channels and Alliances team.
• Implement AI-driven workflows using tools like ChatGPT, Claude, or Gemini to automate and personalize campaign execution.
• Establish and monitor KPIs, conducting regular go-to-market reviews with stakeholders to ensure accountability.
• Partner with Creative, Product Marketing, Field Marketing, and Demand Generation teams to develop scalable enablement materials and campaign assets.
• Oversee partner marketing budgets to ensure high-impact spending and accurate reporting.

Requirements

• Bachelor's degree.
• Minimum 6 years of B2B marketing experience, including at least 4 years specifically in channel, partner, or alliance marketing within the SaaS or technology sector.
• Demonstrated success in managing partner marketing budgets and MDF programs at scale.
• Experience creating and running integrated marketing campaigns that deliver measurable pipeline results.
• Ability to function as a senior individual contributor who can define strategy and execute plans independently.
• Proficiency with AI platforms like Gemini, Claude, or ChatGPT to streamline and improve marketing processes.
• Strong communication skills with the ability to foster relationships across internal sales teams and external partners.
• Capacity to manage multiple projects simultaneously in a fast-paced environment.
• Availability to travel up to 25%.

Skills & tools

• Marketing Development Funds (MDF) management
• Channel and Alliance marketing strategy
• Integrated digital and field marketing
• AI-driven workflow automation (Claude, ChatGPT, Gemini)
• B2B pipeline generation
• Partner enablement and relationship management

Practical notes

• Salary range: $119,000 to $159,000 USD.
• Compensation includes equity (RSUs), an employee stock purchase plan, and potential variable pay.
• Benefits include comprehensive healthcare, dental, 401(k) with match, parental planning, mental health support, paid time off, and fitness reimbursements.
• The role involves a hybrid work model.
• Requisition ID: R18600.

About the company

Datadog is an American technology company that specializes in cloud application monitoring and observability services. The enterprise was established in New York City, where its central headquarters remain today. Investors trade the company publicly on the Nasdaq stock exchange. Modern software applications rely heavily on complex cloud infrastructure to power everyday digital operations. Datadog helps organizations manage these large systems by offering a cloud software data analytics platform. The platform gathers operational information across entire software environments. Engineering teams depend on these capabilities to monitor physical and virtual servers. The system also tracks database performance, software development tools, and connected digital services. By bringing technical data into one central location, software teams can evaluate system health and address operational issues efficiently. Large cloud application environments generate massive amounts of diagnostic information continuously. Processing this information helps enterprises maintain reliability and operational stability across their networks. As cloud architectures grow more complex, visibility into system performance becomes critical for business success. Companies rely on monitoring tools to protect software performance and limit unexpected downtime. Datadog continues to focus on data analytics to support global software infrastructure. Employees collaborate to solve engineering challenges related to cloud scale data processing. The organization provides essential visibility for technical teams building and managing modern software applications.