General Manager, Clear Aligners

About the role

In this role, you will spearhead Dandy's clear aligners division, transforming it from a strong player to a dominant force in the dental market. Your leadership will encompass all facets of this vital business segment, focusing on driving innovation and growth to enhance Dandy's competitive edge.

Key facts

What you'll do

• Develop a comprehensive understanding of customer requirements by directly interacting with dental professionals, analyzing sales interactions, and reviewing feedback from support teams to guide strategic and commercial initiatives.
• Formulate and implement a growth strategy for the clear aligners segment, establishing competitive advantages across various dental practice types.
• Collaborate closely with sales and post-sales teams to optimize marketing funnels, enhance messaging, and act as the commercial champion for the product.
• Oversee the pricing, packaging, and competitive positioning of the clear aligners offering to ensure market relevance and profitability.
• Design and refine the sales strategy targeted at large group dental practices and dental service organizations (DSOs), including identifying potential clients, supporting negotiations, and crafting effective strategies.
• Build and maintain strong relationships with key stakeholders within DSOs, including procurement, clinical, and executive teams, to foster collaboration and support.
• Create customized value propositions for large organizations that are considering or currently using competing products.
• Develop a long-term product vision for clear aligners, integrating customer insights, market trends, and competitive advantages into the strategy.
• Collaborate with engineering and clinical teams to ensure the product roadmap aligns with differentiation requirements and market needs.
• Assume full responsibility for the clear aligners profit and loss (P&L), managing revenue and contribution margins while balancing growth, customer retention, and unit economics.
• Set budgetary targets, outline strategies to meet them, and ensure accountability across cross-functional teams.
• Identify and resolve operational challenges that may affect delivery, quality, or overall customer experience.

Requirements

• At least 7 years of experience in roles focused on strategy, growth, or general management, ideally within a fast-paced startup environment or a structured analytical setting such as consulting, investment banking, or a major tech firm.
• Demonstrated success in driving revenue growth, whether through direct ownership of revenue targets or by leading a go-to-market initiative.
• Strong commercial insight, with the capability to create compelling sales presentations, engage in customer discovery, and close significant enterprise deals.
• A methodical and flexible approach to problem-solving, adept at developing high-level strategies while also analyzing detailed metrics.
• Excellent communication and influencing abilities to build trust and rapport with stakeholders across various departments, including operations, finance, and go-to-market teams.
• A strategic outlook focused on gaining market share and achieving category leadership, with a vision that extends beyond immediate financial gains.

Nice to have

• Experience in the dental or healthcare industry, particularly with clear aligners or orthodontics.
• Familiarity with digital marketing strategies and tools to enhance product visibility and customer engagement.
• Previous experience in managing cross-functional teams and leading collaborative projects.
• Knowledge of regulatory requirements and compliance issues related to dental products.
• A network of contacts within the dental industry that can facilitate partnerships and business development.

Skills & tools

• Go-to-Market Strategy
• P&L Management
• Product Strategy
• Sales Enablement
• Competitive Analysis
• Customer Relationship Management
• Financial Modeling

Practical notes

• Dandy offers a comprehensive benefits package for full-time employees, which includes healthcare, dental coverage, mental health resources, parental leave, retirement savings plans, and generous paid time off.
• Dandy is committed to being an equal-opportunity employer, promoting diversity and inclusion within the workplace. Accommodations are available for candidates with disabilities.
• By submitting your application, you agree to Dandy collecting and processing your personal information for recruitment purposes.

About the company

A Dandy is a man who places particular importance upon physical appearance and personal grooming, refined language and leisurely hobbies. A Dandy could be a self-made man both in person and persona, who emulated the aristocratic style of life regardless of his middle-class origin, birth, and background, especially during the late 18th and early 19th centuries in Britain.