Country Lead, Canada

About the role

You will own the end-to-end health and growth of the Canadian market, translating Dandy's short- and mid-term strategy into the right local moves for a brand-new market. The role requires you to be the single source of truth for everything happening in Canada, constantly refreshing your understanding of customers, sales, and the market, and turning those signals into immediate action. You will interpret and apply Dandy's company-wide strategy to the Canadian context rather than setting strategy in isolation, ensuring alignment with the broader go-to-market motion. Because Canada is a new market, you will incubate it from the ground up, building a self-sustaining business while managing the day-to-day to ensure success. You will serve as Dandy's internal authority on the Canadian market, providing expert-level guidance to executive leadership on market entry, growth, business operations, and scaling decisions. This is a builder's role where you adapt the launch playbook to Canadian realities and turn a new market into a growing, self-sustaining business.

Key facts

What you'll do

• Own the health and growth of the Canadian market end to end, translating Dandy's short and mid-term strategy into the right local moves.
• Define the market entry model for Canada from the ground up, including the strategic framework to build a self-sustaining market.
• Ideate and act on what you're seeing on the ground - spotting opportunities and gaps, then deciding what to do about them.
• Serve as the single source of truth for questions about Canada, coordinating across Sales, Marketing, Operations, and Product.
• Serve as Dandy's internal authority on the Canadian market, providing expert-level guidance to executive leadership on market entry, growth, business operations and scaling decisions.
• Constantly refresh your understanding of the market through data, customer conversations, and frontline feedback.
• Track performance and surface insights that inform decisions across the business.
• Be the voice of the Canadian customer, gathering and synthesizing feedback into clear signals for the team.
• Ensure customer advocacy and post-sales support (in both English and French) plug cleanly into Dandy's existing infrastructure.
• Partner closely with Sales to maintain continuity and momentum of the sales motion post-launch.
• Support talk tracks, TAM definition, and the fit between Canadian selling and Dandy's existing sales systems.
• Carry the October launch through to a steady state, then keep building - owning Canada market management as a full-time responsibility.
• Ensure launch work streams across Sales, Marketing, EPD, and Operations land and stay coordinated as the market scales.
• Own the on-going operational success of the Canadian market, serving as an internal authority for scaling the business.

Requirements

• Experience launching, managing, or growing a market, region, or business line - ideally with general-manager or country-lead scope.
• A strong operator who interprets and applies strategy pragmatically, and is comfortable owning ambiguity in a brand-new market.
• Cross-functional coordination skills - able to be the connective tissue across Sales, Marketing, Product/EPD, and Operations.
• Data-fluency: you instinctively refresh your read on the market and let evidence drive your decisions.
• Deep customer empathy and a talent for turning frontline feedback into action.
• Familiarity with the Canadian market and its commercial and regulatory nuances; bilingual (English/French) strongly preferred.
• Comfort operating within a broader GTM organization while owning your market.
• Ability to influence a diverse group of audiences up through the senior leadership level.

Nice to have

• Background in dental, healthcare, medtech, or B2B marketplaces.
• Experience standing up operations in a new geography (shipping, billing, compliance, go-to-market materials).

Practical notes

The role is full-time and based in Toronto, Ontario, Canada. Bilingual capability in English and French is strongly preferred to ensure customer advocacy and post-sales support can plug cleanly into Dandy's existing infrastructure. You will be expected to carry the October launch through to a steady state and then continue building Canada as a permanent market, managing ongoing operations as the market scales. The position requires comfort operating within a broader go-to-market organization while owning market-specific outcomes, and the ability to influence audiences from individual contributors to senior leadership. This is an incubator role designed to grow into a permanent market long term, so you must be able to interpret and apply strategy pragmatically in a brand-new market while maintaining ambiguity tolerance and data-driven decision-making.