Sales Development Representative, APAC

About the role

You will own the end-to-end sales development process across APAC markets, acting as the primary growth engine for new business pipeline. In this position, you will translate complex AI capabilities into clear customer value through tailored outreach and discovery conversations. You will collaborate daily with revenue teams to refine messaging, iterate on strategies, and ensure every interaction moves the funnel forward. The role demands comfort with ambiguity and a bias for action in a fast-paced, high-growth environment. You will represent Cresta as a trusted advisor to enterprise decision makers from day one. Success will be measured by your ability to generate measurable pipeline and contribute directly to revenue targets. You will play a critical role in scaling the business in one of the world's most dynamic regions.

Key facts

What you'll do

• Execute a targeted outbound prospecting cadence using email, social platforms, and creative engagement tactics to build a robust pipeline across APAC territories.
• Author high-impact messaging and value-driven narratives tailored to specific accounts and stakeholder roles within the Asia-Pacific region.
• Coordinate closely with Sales and Marketing teams to design, launch, and optimize multi-channel outreach campaigns that accelerate revenue generation.
• Synthesize market intelligence and customer insights to shape strategic approaches that increase brand awareness and interest in Cresta's platform.
• Partner with account executives to book qualified meetings, expand opportunity coverage, and drive the creation of a healthy sales pipeline.
• Curate and maintain prioritized target account and contact lists to ensure efficient use of sales efforts and alignment with growth objectives.
• Conduct executive-level conversations with senior leaders to uncover needs, validate product fit, and articulate Cresta's strategic vision.
• Consistently exceed monthly quotas for meetings, qualified opportunities, and pipeline generation to support aggressive growth targets.
• Collaborate on the development of sales pitches, presentations, reference materials, and other collateral required for the sales cycle.
• Champion best practices and share successful techniques across the team to lift the overall effectiveness of the sales organization.
• Leverage CRM tools to maintain accurate forecasting, track interactions, and provide transparent reporting on pipeline progress.
• Engage in continuous learning of Cresta's products, market trends, and competitive landscape to sharpen positioning over time.
• Act as an ambassador for the brand, ensuring every touchpoint reflects the professionalism and innovation that Cresta delivers.
• Identify and escalate strategic opportunities that require cross-functional collaboration with product and customer success teams.

Requirements

• Bring a minimum of 6 months of prior sales experience, with a preference for backgrounds in Software or High Technology environments.
• Hold a base in Melbourne, Australia, and possess full working rights to legally work within the country.
• Demonstrate a track record of working with or selling into APAC markets, showing cultural awareness and regional fluency.
• Exhibit strong business judgment, technical comprehension, and innate sales instincts that guide decision making.
• Communicate effectively across diverse cultures, including confident engagement with Singapore-based prospects and customers.
• Show familiarity with Singaporean business culture, communication styles, and linguistic nuances such as Singlish.
• Thrive in a fast-paced, high-growth setting where adaptability, ownership, and results orientation are essential.
• Maintain a professional presence and reliability to support a scaling sales organization.
• Align with Cresta's mission to redefine customer experiences through cutting-edge AI solutions.
• Commit to upholding the company's standards for integrity, collaboration, and excellence in every interaction.
• Be prepared to manage a high volume of activities while maintaining attention to detail and accuracy.
• Demonstrate resilience and a growth mindset when navigating complex sales cycles and evolving market conditions.

Nice to have

• Preferred items are listed in the source and no additional nice to have criteria have been added.

Practical notes

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