Technical Product Manager, Integrations
Job description
About the role
The Technical Product Manager, Integrations will own the strategic vision and execution of complex integrations that connect the creator ecosystem with customer experiences and external platforms. This role serves as the product owner for bi-directional data flow and authentication, ensuring seamless connectivity across third-party systems. You will define integration strategy and translate evolving customer needs into clear product requirements for engineering teams. You will broker both inbound data ingestion and outbound publishing or syndication workflows to support scalable platform interactions. This position will facilitate scenario-based technical discussions with enterprise clients, ecosystem partners, and integration marketplaces to align on capabilities. You will demonstrate end-to-end ownership of Integration and SDK products from initial strategy and definition through feature roadmap planning and go-to-market collaboration. You will work closely with business units and marketing teams to define the global go-to-market strategy for attracting developers, partners, and 3P integration users into our ecosystem.
Key facts
What you'll do
- Identify and justify product enhancements, technical capabilities, and integration standards across our platform to support evolving customer demands.
- Oversee the Integrations development process to ensure implementation aligns with customer needs and company vision while managing broker interactions for both inbound data ingestion and outbound publishing.
- Analyze and synthesize customer specifications, determining optimal integration architecture in coordination with technical leads and cross-functional stakeholders.
- Articulate the integration vision and translate it into clear product requirements and prioritized backlogs that engineering teams can execute against.
- Facilitate scenario-based technical discussions with enterprise clients, ecosystem partners, and integration marketplaces to uncover requirements and validate solutions.
- Demonstrate ownership of the full life-cycle of Integration and SDK products, guiding them from strategy and definition through feature roadmap development and GTM collaboration.
- Work with business units and marketing teams to define the global go-to-market strategy for attracting 3P integration users, developers, and partners into our ecosystem.
- Partner with sales and enablement teams to develop a deep understanding of customer needs and act as the accountable stakeholder for APIs and integration offerings.
- Leverage strong analytical skills to seek data-driven rigor in decision-making, ensuring that integration choices are based on measurable outcomes and feedback.
- Apply a security mindset by leveraging DevSecOps principles to embed security and compliance throughout the integration lifecycle.
Requirements
- You take strong ownership of your products, successfully leading cross-functional teams to ensure on-time, high-quality delivery while proactively escalating issues and risks to drive solutions forward.
- You are a strategic communicator who can articulate complex product requirements and technical rationale, such as payload structures or latency considerations, to both engineers and executive stakeholders.
- You are curious and forward-looking, constantly seeking out best practices of multi-sided platform integration in other industries to improve our ecosystem.
- Bring 5+ years of overall software experience with at least 3+ years building out product APIs to support scalable platform solutions.
- Possess hands-on experience designing and managing workflows across RESTful APIs, GraphQL endpoints, and real-time Webhooks to meet diverse integration needs.
- Demonstrate proven expertise in handling bi-directional data structures, such as JSON and XML, and modern authentication frameworks including OAuth 2.0, JWT, and API Keys.
- Show experience designing with or for Integration Platform as a Service solutions, such as Workato, MuleSoft, or Zapier, to accelerate partner connectivity and reduce time to value.
- Have experience interfacing directly with clients to design and support the implementation of solutions while incorporating Voice of the Customer insights.
- Collaborate effectively with sales and enablement teams to develop a keen understanding of customer needs and act as the accountable stakeholder for APIs and integration strategies.
- Maintain a strong analytical background to pursue data-driven rigor in decision-making and to measure the impact of integration initiatives.
- Apply a security mindset by leveraging DevSecOps principles to ensure that integrations are designed and operated with security and compliance in mind.
- Value knowledge of Influencer Marketing software, processes, methods, and workflows as a plus for contextual product decisions.
- Possess excellent communication, interpersonal, and organizational skills to manage complex requirements and stakeholder expectations.
- Operate with high emotional intelligence, comfort with ambiguity, and a "no job too small" startup mentality to navigate fast-paced environments.
Nice to have
- Experience with industry standards for multi-sided platform integrations and marketplace ecosystems.
- Familiarity with compliance and data governance considerations in global markets.
- Exposure to workflow automation tools and enterprise integration scenarios.
Practical notes
Work model: Flexible work model that combines both in-person and remote work to boost collaboration, enhance innovation, and adapt to individual work styles.
Hours: Standard work hours apply.