Global VP Marketing/CMO

About the role

This position defines the global marketing direction and orchestrates the overarching brand narrative for the platform. It serves as the strategic anchor, aligning cross-functional priorities and unifying community initiatives across the diverse product portfolio. The hire will own the end-to-end marketing strategy, ensuring coherence between data-driven performance and creative storytelling. They will establish the market position of the brand as the definitive source of crypto intelligence. This role dictates the resource allocation and channel strategy to maximize reach and relevance. The successful candidate will cultivate deep relationships with key stakeholders to ensure marketing objectives support the broader business goals. They will foster a culture of experimentation within the marketing organization, iterating based on performance signals. Ultimately, this leader is accountable for translating the platform's value proposition into compelling narratives that drive user and developer adoption globally.

Key facts

What you'll do

Orchestrate the enterprise-wide marketing strategy, defining the positioning and messaging architecture for the platform across all touchpoints.

Architect and own the end-to-end user journey, mapping content and campaigns to guide developers and users through the conversion funnel.

Analyze market signals and product analytics to identify high-impact opportunities, directing resources toward initiatives with the strongest ROI.

Champion a test-and-learn methodology, scaling successful campaigns while deprioritizing underperforming channels based on empirical evidence.

Build and maintain the operational framework for managing a multi-brand portfolio, ensuring brand consistency and audience segmentation.

Translate complex product capabilities into clear value propositions, enabling the sales and partnership teams to articulate benefits effectively.

Develop and manage the budget with rigorous forecasting, making data-backed decisions to optimize spend efficiency across paid, owned, and earned media.

Cultivate external relationships with key industry influencers and media outlets to amplify platform credibility and reach.

Leverage data to generate insights that inform product positioning, ensuring marketing strategies are aligned with product evolution.

Mentor internal stakeholders on marketing best practices, fostering a data-literate organization that values evidence-based decision-making.

Establish the governance model for campaign execution, ensuring alignment between global initiatives and regional nuances.

Drive the integration of community-led initiatives into the broader marketing strategy, harnessing grassroots energy for growth.

Implement measurement frameworks to track performance against strategic KPIs, providing transparent reporting to leadership.

Act as the primary spokesperson for the marketing organization, representing the function in executive discussions and strategic forums.

Requirements

Candidates bring 10+ years of experience in technology, financial services, or fintech companies, of which 5 was focused on a leadership or management role in a Marketing function, demonstrating depth in strategic execution.

A documented track record delivers on growth metrics such as web traffic, leads, client conversions, and revenue generation, validating past performance.

The capability manages a complex portfolio of products with multiple brands, customer audiences, and conversion funnels, optimizing for market fit.

Managing to a budget involves making trade-off decisions between marketing programs based on quantitative analysis and product outcomes, balancing resources against impact.

Strong project management capability and detail orientation coordinate initiatives across teams and stakeholders effectively, maintaining clear execution standards.

Growing user or developer communities catalyzes market adoption of technologies, focusing on sustainable engagement.

Managing a complex, remote-first team with a diverse set of backgrounds, opinions, and working styles is required to ensure cohesion and productivity.

A collaborative approach is applied when working with senior stakeholders with a variety of reasoned views and expectations, fostering constructive dialogue.

Professional networks are leveraged to achieve business objectives and grow the team as the business matures, scaling influence over time.

An understanding of the crypto and blockchain landscape is essential to navigate the specific nuances of the market and regulatory environment.

Practical notes

This role operates globally with a remote-first structure.

Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.