Staff Product Designer, Financial Services Lead

About the role

Staff Product Designer, Financial Services Lead

Coinbase seeks a Staff Product Designer to define the future of financial participation. This role operates within the Financial Services & Loyalty organization, focusing on membership and card ecosystems. You will establish design leadership for a high-impact portfolio, including Coinbase One membership, the associated card, and advocacy programs. The position requires strategic oversight and direct management of a designer cohort. You will operate within an intense, high-performance environment. Quarterly in-person collaboration sessions, known as surges, are mandatory components of the work rhythm.

The compensation package reflects the scope of responsibility. An annual base salary range of $207,485 to $244,100 USD is offered. This figure excludes potential equity and bonus eligibility. Comprehensive benefits include medical, dental, vision, and retirement plan options. The role is officially remote-first, allowing for flexible location within the USA. Physical presence is required periodically for structured surge events.

Your core responsibilities will involve owning the end-to-end design strategy for loyalty offerings. You will define the vision for membership evolution and retention mechanics. This includes shaping the user journey for the Coinbase One membership and the associated card product. You will partner directly with senior product and engineering leadership. This collaboration ensures design alignment with overarching business objectives and technical feasibility.

You will lead a team of product designers, providing structured coaching and career development. Regular design critique sessions and formal review processes are central to maintaining quality. You will set and enforce a high standard of design output. This is achieved through Design Reviews, Design Requirement Reviews, and dedicated workbench sessions. Your role will represent the design function in executive-level discussions. You will advocate for the user and ensure design integrity at leadership forums.

A key focus is the creation of 0-to-1 loyalty features. This involves designing new systems for member engagement and value retention. You will drive the design of rewards experiences aimed at increasing user lifetime value. Managing the design of partner ecosystems and cross-functional dependencies is also expected. You will unblock critical paths for product development through proactive alignment.

The effective use of technology is integral to this position. You are expected to utilize generative AI tools responsibly. This practice supports the creation of business-ready deliverables. The goal is to enhance team efficiency and output quality. Human oversight remains paramount in all AI-assisted workflows.

The ideal candidate brings extensive experience in consumer product design. A minimum of eight years in product design roles is required. You must have a proven history of designing at scale. This includes experience with subscription models, loyalty programs, or membership systems exceeding one million users. Your portfolio should demonstrate fluency in complex financial service domains. Familiarity with fintech infrastructure, payment systems, or credit card product ecosystems is essential.

You possess a strategic mindset capable of defining systems-level vision. Simultaneously, you have a history of hands-on execution. Delivering high-quality work on a biweekly or weekly schedule is necessary. You manage designers at the IC4-IC5 levels. This includes structured feedback delivery and promotion cycle management. You track measurable career growth outcomes for your team members.

Strong communication skills are non-negotiable. You will represent design in front of executive stakeholders. You will lead cross-functional alignment sessions to ensure shared understanding. Your ability to synthesize complex information is a critical skill. You will translate user research and business data into actionable design principles.

To apply, candidates must confirm their eligibility. The application portal enforces a limit of three submissions within a six-month timeframe. Please verify your qualifications against the official job description. Ensure all provided information is current and accurate. This role represents a significant opportunity to influence financial products used by a global user base.

What you'll do

• Meet the bar Practical notes