Paid Media Analyst

About the role

Cleverprofits is seeking a detail-oriented and analytical Paid Media Analyst to join our dynamic team in Cape Town, Western Cape. In this role, you will be responsible for managing and optimizing our paid media campaigns across various platforms to drive traffic and generate leads. You will play a crucial role in analyzing campaign performance and providing actionable insights to improve our marketing strategies. The ideal candidate will have a strong background in digital marketing, a passion for data analysis, and the ability to work collaboratively in a fast-paced environment.

Key facts

What you'll do

• Develop, implement, and manage paid media campaigns across multiple platforms, including Google Ads, Facebook Ads, and other social media channels.
• Conduct thorough keyword research and competitive analysis to identify opportunities for campaign optimization.
• Monitor and analyze campaign performance metrics, including click-through rates, conversion rates, and return on ad spend, to assess effectiveness and make data-driven decisions.
• Collaborate with the creative team to design compelling ad copy and visuals that resonate with target audiences.
• A/B testing methodologies to experiment with different ad formats, targeting options, and bidding strategies to enhance campaign performance.
• Prepare detailed reports and presentations summarizing campaign performance, insights, and recommendations for stakeholders.
• Stay up-to-date with industry trends, best practices, and emerging technologies in digital marketing to ensure Cleverprofits remains competitive.
• Manage budgets effectively, ensuring that all campaigns are executed within allocated spending limits while maximizing ROI.
• Provide ongoing training and support to junior team members, fostering a culture of continuous learning and improvement.
• Work closely with the sales and customer service teams to align marketing efforts with overall business objectives and customer needs.
• Participate in brainstorming sessions to develop innovative marketing strategies that drive brand awareness and customer engagement.
• Assist in the development of marketing collateral and promotional materials to support paid media initiatives.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 2 years of experience in managing paid media campaigns, preferably in a digital marketing agency or similar environment.
• Proficiency in using Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
• Strong analytical skills with the ability to interpret data and translate findings into actionable strategies.
• Excellent communication skills, both written and verbal, with the ability to present complex information clearly to various stakeholders.
• Familiarity with web analytics tools such as Google Analytics and conversion tracking methodologies.
• Ability to work independently as well as collaboratively within a team, demonstrating a proactive approach to problem-solving.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.

Nice to have

• Experience with programmatic advertising and display marketing.
• Knowledge of SEO principles and how they integrate with paid media strategies.
• Familiarity with marketing automation tools and CRM systems.
• Previous experience in a startup environment or fast-paced agency setting.
• Certification in Google Ads or Facebook Blueprint is a plus.

Skills & tools

The ideal candidate will be proficient in various digital marketing tools and platforms, including but not limited to: Google Ads, Facebook Ads Manager, Google Analytics, SEMrush, and Excel. Strong skills in data analysis and reporting are essential, along with a creative mindset for developing engaging ad content. Familiarity with project management tools such as Trello or Asana will also be beneficial.

Practical notes

This position is based in Cape Town, Western Cape, and is a full-time role. The salary will be competitive and commensurate with experience. Cleverprofits is open to sponsoring visas for qualified candidates who meet the necessary requirements. Interested applicants can apply through the following link: [Cleverprofits Careers](https://cleverprofits.bamboohr.com/careers/37). If you are about digital marketing and eager to make an impact in a growing company, we encourage you to apply.