GoHighLevel & Business Automation Specialist

About the role

This position is a critical pillar within our operational structure, demanding a high degree of ownership and strategic execution. The successful candidate will be entrusted with the full lifecycle management of our GoHighLevel ecosystem, ensuring it operates as a precise and powerful engine for business growth. You will architect and govern the intricate workflows that dictate how we engage with our audience and convert leads into loyal customers. This role requires a proactive mindset to not only build but also continuously refine the automation infrastructure that supports our core business functions. You will act as the central liaison between technical capability and business objectives, translating abstract needs into concrete automated processes. Furthermore, you are expected to be a guardian of data integrity, ensuring that every piece of information flows securely and accurately through our digital pipelines. Your work will directly influence the scalability and efficiency of our service delivery model.

Key facts

What you'll do

• Architect and deploy sophisticated automation frameworks within GoHighLevel that align with evolving business imperatives.
• Engineer high-conversion sales funnels and dynamic market communication sequences that respond to user behavior in real time.
• Integrate core business utilities such as payment processors and scheduling applications using native connectors and API-based connections.
• Conduct comprehensive audits of the customer journey to identify friction points and implement enhancements across all service verticals.
• Collaborate with cross-functional stakeholders to interpret operational requirements and codify them into robust automated solutions.
• Perform deep analytical reviews of existing automation pathways to eliminate bottlenecks and maximize system reliability and output.
• Develop and execute training initiatives that empower team members, fostering widespread adoption and mastery of the platform.
• Verify the fidelity and security of data exchanges between GoHighLevel and external systems to ensure consistency and accuracy.
• Scout the automation landscape for innovative opportunities that enhance the end-user experience for both internal staff and external clients.
• Partner with vendors of third-party tools to resolve technical impediments and evaluate new integration strategies that enhance capability.
• Design and maintain executive-level dashboards and performance reports within GoHighLevel to monitor key metrics and quantify return on investment.
• Stay vigilant regarding updates and best practices released by GoHighLevel, ensuring our stack remains at the forefront of the automation industry.

Requirements

• Demonstrate advanced proficiency with a minimum of two years of hands-on experience configuring and optimizing the GoHighLevel platform for commercial enterprises.
• Possess the expertise of an automation architect capable of designing complex no-code and low-code sales funnels and marketing campaigns.
• Exhibit a proven capacity to design, test, and implement efficient business process automations that reduce manual overhead.
• Apply sharp analytical skills to diagnose workflow anomalies and troubleshoot issues across the automation stack with precision.
• Communicate complex technical concepts with exceptional clarity to diverse audiences, ensuring alignment and understanding.
• Operate effectively within a global framework, utilizing fluent English to collaborate seamlessly with distributed team members.
• Maintain a strict adherence to data hygiene protocols, particularly regarding the importation and cleansing of information within CRM systems.
• Logically deconstruct automation failures within the workflow builder to identify root causes and apply corrective actions efficiently.

Nice to have

• Bring prior experience from the home services sector or environments resembling agency-style operations.
• Show a track record of importing data into GoHighLevel while adhering to rigorous data hygiene best practices.
• Perform data cleanup tasks to ensure the accuracy and reliability of information residing within the CRM platform.
• Understand the fundamentals of connecting GoHighLevel with other software platforms using integration tools such as Zapier or Make.
• Map data fields between disparate systems to facilitate a seamless and coherent flow of information.

Practical notes

Hours: 100% Remote (Local-Based)

Travel: Not Applicable

Visa: Not Applicable

Deadlines: None Specified

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