Creative Director, Brand Marketing

About the role

Chime is on the lookout for an innovative and strategic creative leader to shape our brand identity and spearhead impactful marketing initiatives. In this role, you will oversee the visual and narrative aspects of our brand across various platforms, including television, social media, partnerships, and live events, all aimed at enhancing member engagement and driving business growth.

Key facts

What you'll do

• Create and implement a unified creative vision for Chime's brand across all marketing platforms, ensuring consistency and alignment with our mission.
• Lead the entire creative process, from brainstorming initial concepts to overseeing the final production stages.
• Supervise and nurture a diverse team of designers, art directors, and copywriters, fostering a collaborative and innovative environment.
• Collaborate closely with marketing leaders to ensure that all creative outputs meet business goals and enhance the customer experience.
• Manage relationships with external production companies, media partners, and creative agencies to ensure high-quality execution of campaigns.
• Utilize market research and competitor insights to inform and enhance creative strategies, ensuring they resonate with our target audience.
• Organize and facilitate brainstorming sessions to encourage the generation of fresh and innovative campaign ideas.
• Analyze campaign performance metrics to refine future creative strategies and improve overall effectiveness.

Requirements

• A Bachelor's degree in Design, Marketing, Advertising, Copywriting, or a related discipline.
• A minimum of 8 years of experience in creative leadership roles, with at least 5 years in senior positions managing brand-level projects.
• A proven track record of working within a creative agency setting, demonstrating adaptability and innovation.
• A strong portfolio showcasing consumer-focused campaigns, including work across digital, partnership, and television platforms.
• Exceptional leadership abilities, with a knack for mentoring and inspiring a cross-functional creative team.
• Excellent presentation and communication skills, essential for effective stakeholder engagement.
• Familiarity with advanced AI tools that enhance the creative workflow and improve efficiency.

Nice to have

• Experience in the financial services or fintech industry, providing insights into unique market challenges and opportunities.
• Knowledge of current trends in digital marketing and brand strategy, keeping the brand relevant and competitive.
• Previous experience working with diverse teams across different geographic locations, enhancing cultural sensitivity and collaboration.
• Familiarity with user experience (UX) design principles, contributing to more effective consumer engagement strategies.

Skills & tools

• Proficient in advanced AI creative tools that streamline the creative process.
• Strong skills in creative strategy development and brand positioning.
• Expertise in managing campaigns across various channels, including television, digital, social media, and partnerships.
• Proven ability in team leadership and mentorship, fostering a culture of creativity and collaboration.

Practical notes

• This position is hybrid, requiring you to work in the office four days a week, with one day designated for remote work.
• Chime offers a comprehensive benefits package, including health, wellness, and financial planning services, along with up to 22 weeks of paid parental leave. Additional perks include an annual wellness stipend and subsidized commuter benefits.
• Chime is committed to being an equal opportunity employer and provides reasonable accommodations for applicants with disabilities. For assistance, please reach out to benefits@chime.com.

Join us at Chime, where your creative vision can make a significant impact on our brand and the financial well-being of our members. If you are ready to take on this exciting challenge, we encourage you to apply and be part of our dynamic team.

About the company

At Chime, we believe that everyone can achieve financial progress. We created Chime - a financial technology company, not a bank* - on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals.