Marketing Lead

About the role

Cassini is seeking a dynamic and experienced Marketing Lead to join our team in London. This part-time position is ideal for a marketing professional who is passionate about driving brand awareness and engagement in the technology sector. The successful candidate will be responsible for developing and executing innovative marketing strategies that align with our business objectives, ultimately enhancing our market presence and customer engagement.

Key facts

What you'll do

• Develop and implement comprehensive marketing strategies that resonate with our target audience and promote our products and services effectively.
• Collaborate with cross-functional teams, including sales, product development, and customer support, to ensure cohesive messaging and branding across all platforms.
• Conduct market research to identify trends, customer needs, and competitive landscape, using insights to inform marketing initiatives.
• Manage and optimize digital marketing campaigns across various channels, including social media, email, and search engine marketing, to drive traffic and conversions.
• Create engaging content for multiple platforms, including blogs, newsletters, and social media, to enhance brand visibility and customer engagement.
• Analyze marketing performance metrics and KPIs to assess the effectiveness of campaigns, making data-driven decisions to optimize future efforts.
• Oversee the marketing budget, ensuring that resources are allocated efficiently to maximize return on investment.
• Build and maintain relationships with external partners, agencies, and vendors to enhance marketing efforts and expand reach.
• Organize and participate in promotional events, webinars, and trade shows to showcase our offerings and engage with potential customers.
• Lead a small team of marketing professionals, providing guidance and support to foster a collaborative and innovative work environment.
• Stay updated on industry trends and best practices, continuously seeking opportunities for improvement and innovation in marketing strategies.
• Prepare regular reports for senior management, summarizing marketing activities, outcomes, and recommendations for future initiatives.

Requirements

• A minimum of 5 years of experience in marketing, preferably within the technology or software industry.
• Proven track record of developing and executing successful marketing campaigns that drive engagement and revenue growth.
• Strong understanding of digital marketing channels, tools, and analytics, with experience in managing campaigns across social media, email, and search engines.
• Excellent written and verbal communication skills, with the ability to create compelling content and present ideas clearly.
• Strong analytical skills, with experience in interpreting data and using insights to inform marketing strategies.
• Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously.
• Familiarity with marketing automation tools and CRM systems is a plus.
• A degree in Marketing, Business, Communications, or a related field is preferred.

Nice to have

• Experience in B2B marketing, particularly in the technology sector.
• Knowledge of SEO best practices and experience in optimizing content for search engines.
• Familiarity with graphic design tools or experience working with designers to create marketing materials.
• Previous experience in managing a marketing team or mentoring junior staff.
• Understanding of customer journey mapping and experience in developing customer personas.

Skills & tools

• Proficiency in digital marketing tools such as Google Analytics, HubSpot, Mailchimp, and social media management platforms.
• Strong project management skills, with the ability to prioritize tasks and meet deadlines effectively.
• Creative thinking and problem-solving abilities, with a focus on innovation in marketing strategies.
• Excellent interpersonal skills, with the ability to collaborate effectively with diverse teams and stakeholders.

Practical notes

• This role is part-time, with flexible working hours to accommodate the right candidate's schedule.
• The position is based in London, and candidates should be eligible to work in the UK.
• Salary will be competitive and commensurate with experience.
• Cassini is committed to fostering a diverse and inclusive workplace, and we encourage applications from individuals of all backgrounds.
• For more information and to apply, please visit our careers page at https://cassini.bamboohr.com/careers/101.

Join us at Cassini and play a pivotal role in shaping our marketing efforts as we continue to innovate and lead in the technology space. Your expertise will help us connect with our audience and drive our mission forward.