Demand Generation Marketing Manager, Carta Law

About the role

Carta Law is pioneering a new segment within legal and compliance operations tailored for private capital firms. In this role, you will spearhead the campaign strategies and positioning efforts aimed at enhancing awareness and driving revenue growth for our AI-driven platform, specifically targeting General Counsels and compliance leaders in the industry.

Key facts

What you'll do

• Formulate and implement comprehensive annual and quarterly demand generation strategies across various channels to maximize outreach and engagement.
• Work closely with Sales, Product, and Customer Success teams to ensure cohesive messaging that resonates with enterprise private equity and venture capital firms.
• Develop marketing materials for the middle to bottom of the sales funnel, including case studies, webinars, and nurturing email campaigns to facilitate lead progression.
• Collaborate with the Events team to orchestrate geo-targeted marketing initiatives and networking opportunities in key markets such as London, New York, and San Francisco.
• Enhance landing pages and digital conversion points in partnership with performance marketing teams to improve user experience and increase conversion rates.
• Articulate the advantages of AI-native legal services through compelling messaging that appeals to fund operations teams, ensuring clarity and relevance.
• Identify and recruit industry speakers and internal executives for events, fostering thought leadership and enhancing brand credibility.
• Analyze campaign performance metrics to refine strategies and optimize future demand generation efforts.
• Manage budgets effectively while exploring innovative marketing tactics that drive results within resource constraints.
• Maintain strong project management practices to ensure timely delivery of marketing initiatives in a dynamic environment.
• Stay updated on industry trends and competitor activities to inform marketing strategies and maintain a competitive edge.

Requirements

• A minimum of 6 years of experience in demand generation, field marketing, account-based marketing (ABM), or go-to-market (GTM) roles.
• A bachelor's degree in a relevant field.
• Demonstrated success in creating data-driven marketing campaigns for B2B, SaaS, fintech, or financial services sectors.
• Proven ability to cultivate and manage cross-functional relationships with senior stakeholders and revenue-generating teams.
• Capability to operate effectively within budgetary and resource limitations while experimenting with innovative marketing approaches.
• Strong organizational and project management skills, particularly in fast-paced settings.

Nice to have

• Experience in marketing specifically to institutional investors, General Counsels, or financial stakeholders would be advantageous.
• Familiarity with legal technology or compliance solutions is a plus.
• Previous involvement in event marketing or management is desirable.

Skills & tools

• Expertise in demand generation strategy development and execution.
• Proficiency in account-based marketing (ABM) techniques.
• Strong background in field marketing and lifecycle marketing methodologies.
• Knowledge of content strategy and digital marketing best practices.
• Experience with conversion optimization strategies to enhance user engagement.

Practical notes

• Compensation packages are competitive and vary based on geographical location, individual experience, and specific expertise.
• All full-time positions at Carta come with equity options, reflecting our commitment to shared success.
• Official communications from Carta will exclusively come from email addresses ending in @carta.com or @carta-external.com to ensure authenticity.
• Carta is committed to fostering an inclusive workplace and is proud to be an equal opportunity employer, welcoming applicants from diverse backgrounds.

Join us at Carta and be part of a team that is transforming the legal and compliance landscape for private capital firms. Your expertise in demand generation will play a crucial role in our mission to deliver innovative solutions that empower our clients. If you are ready to take on this exciting challenge, we encourage you to apply and contribute to our growth story.

About the company

's infrastructure and industry wide best practices, that translates into leverage for Carta's business. About You You are excited by the idea of developing scalable, reliable and efficient infrastructure that powers the entire company. We're looking for strong communicators who enjoy collaborating to solve complex problems.