Growth Marketing Manager

About the role

The owns the strategic design and end to end execution of performance marketing initiatives for key international regions. This role involves architecting the complete campaign lifecycle with a focus on generating measurable pipeline growth in North American and Latin American markets. The hire will translate complex AI capabilities into clear narratives that resonate specifically with hotel decision makers and operational leaders. They will act as a strategic partner to the Sales Development Representative channel to ensure marketing qualified leads smoothly progress into active sales conversations. Success in this position requires the ability to construct intake frameworks that clarify audience priorities before any campaign development begins. The manager will craft targeted email and paid media sequences aimed at guiding prospects toward demo requests and meetings. They will also orchestrate event promotion and onsite experiences that strengthen brand recall among hotel operators and decision influencers. Continuous analysis of channel performance will drive ongoing tactical adjustments based on data patterns and observed behavior shifts.

Key facts

What you'll do

• Architect and own the complete campaign lifecycle for assigned geographic markets, ensuring alignment with overall business objectives.
• Interpret complex product value and transform it into compelling, audience specific narratives that address hotel operational and guest satisfaction challenges.
• Design intake frameworks that clarify audience priorities, constraints, and objectives before any campaign development work commences.
• Construct targeted email marketing sequences that nurture prospects through the funnel and encourage progression toward demo requests.
• Build and optimize paid media campaigns that efficiently drive pipeline qualified traffic and support sales development efforts.
• Orchestrate event promotion strategies and manage onsite experiences that reinforce brand recall and trust among hotel operators.
• Continuously analyze channel performance data to identify patterns and inform timely tactical adjustments to campaigns.
• Evaluate emerging platforms for their relevance to specific hotel segments and rigorously test options that align with the overarching strategy.
• Collaborate closely with the Sales Development Representative team to ensure marketing qualified leads transition effectively into active sales conversations.
• Maintain strict brand and messaging consistency across all visual assets, written content, and campaign touchpoints.
• Ensure all content, targeting, and offers comply with hospitality industry regulations, norms, and best practices.
• Define and track key performance indicators to demonstrate how marketing initiatives contribute to pipeline growth and revenue outcomes.

Requirements

The candidate must bring a minimum of three years of marketing experience within the hospitality sector to understand the unique dynamics of hotel operations. Proven expertise in managing email marketing, paid digital campaigns, and event initiatives is a strict requirement for this role. A strong understanding of how marketing efforts support sales pipeline generation and revenue outcomes is essential for success. The individual must demonstrate comfort working with data dashboards and interpreting performance indicators to guide decision making. Experience in software as a service or technology environments is valued given the complexity of the product being marketed. Strong written and verbal communication skills are required to convey technical concepts clearly to non technical stakeholders. The candidate should be comfortable operating in a fast growth environment where priorities may shift based on market feedback and performance data. A collaborative mindset is necessary to work effectively with cross functional teams, including sales, product, and customer success. The ability to manage multiple projects simultaneously while maintaining attention to detail is critical for maintaining campaign quality. Willingness to adhere to company standards and processes ensures consistency and compliance across all marketing activities.

Nice to have

Only if the SOURCE has preferred items.

Practical notes

This is a full-time position based in New York, New York. The base salary is $130,000.00 with an on-target bonus. No additional information regarding hours, travel expectations, visa sponsorship, or application deadlines is provided in the source material.