Practica Profesional Marketing

About the role

Join our team in Santiago to shape the digital presence and brand positioning of Cabify in Chile. You will take ownership of content strategy and influencer management while gaining hands-on experience in a fast-paced mobility environment. In this role, you are responsible for coordinating closely with our social media agency to ensure a consistent brand identity across all digital platforms. You will produce written and visual content tailored specifically to different digital channels and target audiences, adapting tone and format to maximize impact. You will manage influencer activations and social media moderation to increase brand visibility and engagement. This position requires you to monitor digital trends continuously to help implement new and effective content strategies. You will handle vendor relationships, generate campaign wallets, and coordinate discount vouchers for events to support promotional goals. The role demands a proactive mindset to utilize management and monitoring tools that improve digital performance and drive measurable results.

Key facts

What you'll do

Coordinate with our social media agency to maintain a consistent brand identity across all digital platforms, ensuring visual and verbal coherence in every initiative.

Produce written and visual content tailored to specific digital channels and target audiences, optimizing format and messaging for each platform.

Manage influencer activations and social media moderation to increase brand visibility, engagement, and community trust.

Monitor digital trends to identify emerging formats and behaviors that inform and enhance new content strategies.

Handle vendor relationships, generate campaign wallets, and coordinate discount vouchers for events to streamline promotional execution.

Utilize management and monitoring tools to analyze performance data and improve digital outcomes over time.

Develop structured project workflows using project management software to track deliverables, timelines, and responsibilities.

Conduct content reviews and quality checks to ensure that all published materials meet brand standards and regulatory requirements.

Support the implementation of social listening strategies to capture audience insights and sentiment for future campaigns.

Collaborate with cross-functional teams to align marketing initiatives with broader business objectives and product launches.

Maintain an organized archive of creative assets, campaign performance data, and vendor documentation for future reference.

Identify opportunities to experiment with new channels and formats, testing concepts in a controlled manner before scaling.

Support the optimization of the Cabify app and web content to improve user experience and conversion within digital properties.

Report on key performance indicators to provide actionable recommendations that influence ongoing and future marketing decisions.

Requirements

You are currently enrolled as a student in your final year of Advertising, Marketing, or a related field, with a clear academic focus on communication strategies and market analysis.

You must have full-time availability for a minimum of a 6-month internship, demonstrating a strong commitment to completing the entire engagement period without interruption.

You should possess a strong interest in digital ecosystems, social media trends, and new content formats, staying informed about industry innovations and platform updates.

You need the ability to produce creative, high-quality content with a focus on visual aesthetics, ensuring that every piece aligns with brand identity and best practices.

You must demonstrate alignment with Cabify company principles, showing respect for users, collaborators, and the broader community in your professional approach.

You are expected to have a solid understanding of content creation and editing tools, such as CapCut, to produce polished and professional multimedia materials efficiently.

You should be comfortable using project management software, such as Trello, to organize tasks, monitor progress, and collaborate effectively with team members.

You need experience or familiarity with social listening tools to gather insights, track conversations, and identify opportunities for engagement.

Nice to have

Preferred interest in mobility, urban transportation, and sustainable travel solutions to better connect with Cabify users and their needs.

Experience in managing influencer campaigns and measuring their impact through performance indicators.

Basic knowledge of design principles and visual storytelling to support content creation and brand storytelling.

Familiarity with analytics platforms to interpret campaign performance and guide data-driven decisions.

Understanding of community management best practices to maintain active and positive digital interactions.

Practical notes

This is a full-time internship requiring a minimum commitment of 6 months.

The position operates under a hybrid work model, combining remote work with office presence to facilitate team collaboration.

Flexible scheduling is provided to accommodate academic responsibilities while maintaining productivity.

Benefits include a Recharge Day, monthly Cabify app credits, and necessary work equipment to support your performance.

Location is specified as Santiago de Chile, and candidates must be able to work from this location consistently.

No visa sponsorship is available for this internship, so candidates must ensure they have the right to work in Chile.

Applications will be reviewed on a rolling basis, and early submission is encouraged due to limited cohort size and high demand.

Deadlines for submission are not specified, but candidates are advised to apply as soon as possible to secure consideration.

Travel within the Santiago metropolitan area may be required for specific meetings, events, or collaborations with external partners.

You must ensure that your academic institution allows internship credits or certifications for this role before applying.

Confidentiality agreements may be required for certain projects, and you will be expected to adhere to Cabify internal policies at all times.

This internship does not include international relocation support, and candidates must secure their own housing arrangements in Santiago.

You are responsible for ensuring that your equipment and connectivity meet the requirements for remote and hybrid work during the internship period.

Participation in team-building and professional development activities may be required to enhance collaboration and integration with the Marketing team.