Práctica Profesional: Content Creator & Social Media Marketing - Cabify Chile

About the role

This role builds Cabify's narrative in Chile through daily content and channel execution. You own the planning, creation, and optimization of social campaigns that support acquisition and retention. The work combines strategic storytelling with data discipline to test and iterate on messaging. You collaborate with cross-functional partners to align content with product launches and business priorities. Every piece you publish is designed to move a metric and reinforce the brand. You run experiments, analyze outcomes, and double down on what proves effective in the market. This position requires comfort with fast pivots and a bias for action using available resources. Your contributions will be visible across social platforms and tied to measurable engagement outcomes.

Key facts

What you'll do

Plan and publish daily social content that educates, entertains, and informs Chilean audiences about Cabify.

Create short-form videos and captions tailored to platform algorithms and local cultural references.

Monitor social listening signals to identify trends, pain points, and opportunities for content adaptation.

Coordinate with designers, copywriters, and growth partners to align assets with campaign objectives.

Manage editorial calendars and workflows using Trello to ensure timely delivery of content.

Optimize posts based on performance data, adjusting hooks, visuals, and calls to action.

Support paid social activations by preparing creative variants and audience targets.

Maintain a consistent brand voice while testing formats that resonate with urban mobility users.

Report on content performance and propose improvements backed by engagement and conversion signals.

Contribute to a culture of experimentation by documenting learnings and sharing best practices with the team.

Use CapCut to produce polished video content efficiently within tight turnaround times.

Leverage social listening platforms to inform content angles and respond to real-time conversations.

Own end-to-end content tasks from ideation, production, and publication to post-mortem analysis.

Support the content pipeline with reusable templates and modular assets for rapid deployment.

Requirements

You are enrolled in a degree program or have recently completed studies in marketing, communications, or a related field.

You demonstrate strong written and verbal communication skills in Spanish, with fluent English as a distinct advantage.

You possess a solid understanding of social media platforms, including their content formats and best practices.

You show an ability to write compelling copy that aligns with brand tone and drives user action.

You are comfortable interpreting basic performance metrics to guide content decisions.

You have access to reliable internet and a suitable workspace for remote collaboration.

You can commit to structured working hours that allow for coordination with the broader Cabify Chile team.

You are detail-oriented and able to manage multiple priorities with attention to quality.

Nice to have

Experience with video editing tools such as CapCut is preferred.

Familiarity with social listening tools and community management platforms.

Basic knowledge of marketing automation and email content principles.

Understanding of growth marketing concepts and experimentation frameworks.

Experience managing editorial calendars in Trello or similar systems.

Portfolio examples that demonstrate your ability to grow an audience or drive engagement.

Practical notes

This is a practical training role with fixed daily hours that must align with team availability in Santiago.

Travel is not expected as the role is designed for remote execution with occasional in-person collaboration.

No visa sponsorship is provided, so applicants must have the right to work in Chile under existing regulations.

The schedule assumes availability during standard business hours in the Chile time zone.

Deadlines are tied to campaign calendars, so reliability and punctuality are essential.

Typical interview steps

You will review a brief overview of Cabify's content goals and current initiatives.

Expect a portfolio review where you present examples of your work and platform performance.

You may complete a campaign exercise that involves planning content and defining key metrics.

Interviews often include analytics questions focused on interpreting engagement and conversion data.

You could be asked to improve a funnel or optimize an existing content flow for better results.

Some sessions include a presentation where you explain your process, trade-offs, and impact.

Results from past campaigns carry the most weight in evaluation, so bring concrete examples.

Preparing a short case study of one campaign with its results is strong preparation.

Questions to ask

Useful questions for the interview include what a typical week looks like and how work is assigned.

Ask about the tools the team uses and how feedback is structured across reviews.

Inquire how the role has changed recently and what the team wishes it had known when joining.

Questions about the manager's priorities are especially valued and show your engagement.

Career growth

Marketing careers move from associate to manager, director, and VP levels with expanding responsibility.

Specializations include growth, brand, product marketing, and content strategy within the organization.

Generalists often start in broad roles, then specialize as they gain experience and confidence.

Measured impact on pipeline and revenue drives progression and recognition within the team.

Marketing careers reward adaptability, data-driven thinking, and consistent execution over time.

Channel experience combined with business sense typically offers stronger long term career paths than a general resume alone.

About the company

Cabify builds smart transportation solutions that connect cities and people through reliable mobility. The company operates with a user-first mindset, focusing on safety, sustainability, and transparency in every interaction. Cabify invests in technology and partnerships that improve urban flow and driver experiences. Teams are encouraged to experiment, learn, and scale what works across markets. Cabify operates with a hybrid work model that balances remote flexibility with in-person collaboration when necessary. The company complies with local regulations and expects team members to hold valid work authorization in Chile. Cabify does not sponsor visas for this role and applicants must meet legal requirements to work in the country.