Senior Creative Operations Lead, Brand

About the role

You own the end-to-end creative operations model for the Brand organization at Braze, translating ambitious campaigns into reliably delivered work. You partner with Marketing, PMM, Events, Growth, and Regional teams to set operating models, align expectations, and remove roadblocks across creative, production, and execution. You combine fluent creative process knowledge with systems thinking to balance internal teams, freelance support, and agency partners while maintaining financial rigor, sustainability, and creative excellence.

Key facts

What you'll do

• Own and evolve the end-to-end creative operations model for the Brand team from intake through launch, ensuring each phase is clear, coordinated, and measurable.
• Define and continuously improve intake, briefing, resourcing, prioritization, and delivery processes so work flows predictably and teams understand what is needed and when.
• Serve as the senior point of accountability for how work moves across creative, production, and execution, coordinating stakeholders and dependencies.
• Drive cross-Marketing alignment on operating models, expectations, and ways of working to reduce friction and standardize practices.
• Act as a strategic partner to Marketing, PMM, Events, Growth, and Regional teams, translating their needs into operational structures and guardrails.
• Partner with creative leadership to forecast workload, capacity, and resourcing needs, enabling realistic planning and informed tradeoffs.
• Balance internal teams, freelance support, and agency partners to enable scale and specialization while managing cost and complexity.
• Set clear expectations around scope, timelines, and delivery and hold teams accountable to commitments and agreed standards.
• Proactively identify risks, dependencies, and tradeoffs and guide teams toward resolution before issues escalate.
• Navigate ambiguity and competing priorities with confidence, diplomacy, and decisiveness, maintaining momentum in fast-paced, high-growth environments.
• Own and optimize Asana workflows, templates, SLAs, and reporting across Brand to increase transparency and reduce manual effort.
• Build scalable operational playbooks for campaigns, events, video, motion, and always-on production to support repeatable excellence.
• Identify and implement tools, automation, and AI-assisted workflows that improve speed, quality, or visibility without compromising quality.
• Ensure operational systems support creative excellence and team sustainability by designing processes that respect capacity and focus.
• Oversee creative budgets, vendor spend, and forecasting in partnership with Finance to maintain fiscal discipline and transparency.
• Lead agency onboarding, scoping, and procurement needs, establishing clear requirements and expectations from the outset.
• Ensure financial rigor, transparency, and efficiency across Brand production by tracking costs, commitments, and outcomes.
• Partner with People, Finance, and Marketing leadership on org health, resourcing strategy, and long-term scale, aligning talent and structure with future needs.

Requirements

• Bring 8-10+ years of experience in creative project management, creative operations, or production management, with a track record of delivering complex work.
• Demonstrate proven experience leading operations for in-house creative or brand teams, owning end-to-end processes and stakeholder coordination.
• Show deeply fluency in creative workflows across brand, campaigns, video, motion, and events, understanding how each mode demands distinct structures and timelines.
• Communicate clearly and influence without authority, building trust and alignment with Marketing, PMM, Events, Growth, and Regional partners.
• Thrive in fast-paced, high-growth environments, maintaining composure and output when scope, pace, and expectations change.
• Operate as the operational authority for Brand Creative, setting standards and ensuring consistent application across teams.
• Think in systems, not tasks, designing processes that scale as volume, complexity, and team size increase.
• Influence without direct authority through trust, clarity, and consistency, guiding decisions and tradeoffs across stakeholders.
• Bring structure and calm to high-volume, high-visibility creative ecosystems, enabling teams to focus on execution.
• Balance strategic foresight with strong executional follow-through, delivering both vision and reliable outcomes.
• Act as a connective layer between creative ambition and operational reality, ensuring plans are feasible and commitments are honored.

Nice to have

Engineering methods

Asana

Relevant systems

Braze Customer Engagement Platform

BrazeAI

Asana

Practical notes

New York City base pay range: $122,000-$192,000/year

OTE range: $144,000-$226,000/year (includes bonus or commission)

Eligible for equity grants (restricted stock units)