Affiliate & Growth Networks Specialist

About the role

In this position, you will oversee the comprehensive partner ecosystem aimed at enhancing user acquisition for our platform. The primary focus will be on onboarding clients to our wealth.blockchain.com offerings while also expanding our retail and perpetuals networks through proactive outreach to potential partners.

Key facts

What you'll do

• Develop and implement acquisition strategies specifically targeting high-net-worth individuals and VIP traders, with a focus on engaging alpha groups and influential figures in the Web3 space.
• Broaden our retail affiliate network to increase participation in prediction markets, perpetual futures, and new token launches.
• Conduct direct outreach through various platforms such as Twitter, Telegram, Discord, and Farcaster to establish and nurture partnerships from the ground up.
• Create and oversee tailored commission structures, rebates, and incentives based on trading volume to motivate affiliates.
• Manage the entire lifecycle of premier affiliates, ensuring they receive customized marketing materials and facilitating feedback loops for product improvement.
• Analyze performance metrics to distinguish between high-value traffic and less effective flows, allowing for data-driven decision-making.
• Collaborate with product, content, and legal teams to design and execute promotional campaigns that align with our business objectives.
• Stay updated on market trends and competitor strategies to ensure our affiliate program remains competitive and appealing.
• Provide training and support to affiliates, helping them to maximize their potential and effectiveness in driving user acquisition.
• Regularly report on affiliate performance and growth metrics to senior management, highlighting successes and areas for improvement.
• Foster a community among affiliates to encourage sharing of best practices and strategies for success.

Requirements

• A minimum of 3 to 5 years of experience in affiliate marketing, business development, or growth partnerships, particularly within the realms of crypto exchanges, DeFi, or Web3.
• A well-established and referenceable network of affiliates in the Web3 space, including trading communities and alpha groups.
• Comprehensive knowledge of cryptocurrency mechanics, including liquidity sourcing, derivatives, tokenomics, and on-chain referral contracts.
• Proven ability to engage in aggressive outreach and cold pitching on a daily basis to attract potential partners.
• Strong negotiation capabilities to effectively balance commission structures with customer acquisition costs, ensuring profitability.
• Excellent communication skills, both written and verbal, to convey complex ideas clearly and persuasively.

Nice to have

• Previous experience collaborating with crypto key opinion leaders (KOLs), over-the-counter (OTC) desks, or private banking-style cryptocurrency products.
• Active engagement in significant crypto trading regions such as APAC, LATAM, or Europe, providing insights into local market dynamics.
• Familiarity with compliance and regulatory considerations for promoting financial products across various jurisdictions, ensuring adherence to legal standards.

Skills & tools

• Proficiency in affiliate tracking and data attribution software to monitor performance and optimize campaigns.
• Understanding of on-chain referral and tracking mechanisms to enhance affiliate engagement.
• Experience with customer relationship management (CRM) and outreach platforms to streamline communication and partnership management.
• Familiarity with crypto-centric communication channels such as Telegram, Discord, X (formerly Twitter), and Farcaster for effective outreach and engagement.

Practical notes

• This role necessitates an in-office presence for four days a week in London, promoting collaboration and team .
• Compensation includes a competitive base salary along with equity options, aligning employee interests with company growth.
• Benefits encompass an unlimited vacation policy, access to ClassPass for fitness activities, professional development budgets for skill enhancement, and provision of Apple hardware for work purposes.
• Employees are eligible for a flexible Work from Anywhere policy, allowing for up to 20 days of remote work annually, promoting work-life balance.

About the company

A financial services firm in digital currency started early as a Bitcoin chain explorer. Later a wallet handled a large share of network flows. Services now include trading, brokerage, and credit offerings for institutional clients. Teams also supply market data, charts, and analytics. Roles seek people comfortable with evolving rules and distributed technology. Focus remains on clear, secure tools for storing, moving, and understanding digital assets amid shifting global demand.