Head of Demand Generation

About the role

As the , you will play a pivotal role in shaping our marketing strategy and driving customer acquisition. You will lead a dynamic team focused on creating and executing innovative campaigns that resonate with our target audience. Your expertise in demand generation will be critical in enhancing our brand visibility and increasing our market share in the mobile app development sector. This position offers a unique opportunity to influence our growth trajectory while working in a fast-paced, collaborative environment.

Key facts

What you'll do

• Develop and implement a comprehensive demand generation strategy that aligns with Bitrise's overall business objectives and growth targets.
• Lead a team of marketing professionals, providing guidance and mentorship to foster a culture of creativity and accountability.
• Oversee the planning and execution of multi-channel marketing campaigns, including email, content marketing, social media, and paid advertising, to drive lead generation and customer engagement.
• Analyze and optimize marketing performance metrics to ensure campaigns are effective and deliver a strong return on investment.
• Collaborate with sales teams to create alignment between marketing and sales efforts, ensuring a seamless handoff of leads and maximizing conversion rates.
• Conduct market research to identify trends, customer needs, and competitive landscape, using insights to inform marketing strategies.
• Manage the marketing budget, ensuring resources are allocated effectively to maximize impact and achieve demand generation goals.
• Develop and maintain strong relationships with key stakeholders, including product management, customer success, and external partners, to enhance cross-functional collaboration.
• Create compelling content that communicates the value of Bitrise's offerings, including case studies, whitepapers, and blog posts, to attract and nurture leads.
• Monitor industry trends and best practices in demand generation, continuously seeking opportunities for innovation and improvement.
• Utilize marketing automation tools and CRM systems to streamline processes and enhance lead tracking and reporting capabilities.
• Present regular updates to executive leadership on demand generation performance, insights, and strategic recommendations.

Requirements

• Proven experience in demand generation or a similar marketing role, with a strong track record of driving customer acquisition and revenue growth.
• At least 5 years of experience in a marketing leadership position, preferably within the technology or SaaS industry.
• Strong understanding of digital marketing channels and tactics, including SEO, PPC, email marketing, and social media.
• Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
• Exceptional leadership and team management skills, with experience in building and leading high-performing marketing teams.
• Strong communication and interpersonal skills, with the ability to collaborate effectively across departments.
• Proficiency in marketing automation platforms and CRM tools, such as HubSpot, Marketo, or Salesforce.
• A results-oriented mindset, with a focus on achieving measurable outcomes and continuous improvement.
• Bachelor's degree in Marketing, Business, or a related field; a Master's degree is a plus.

Nice to have

• Experience in the mobile app development industry or related technology sectors.
• Familiarity with account-based marketing (ABM) strategies and tactics.
• Knowledge of content marketing best practices and experience in content creation.
• Previous experience in a startup or fast-paced environment.
• Understanding of data privacy regulations and compliance in marketing practices.

Skills & tools

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer Relationship Management (CRM) systems (e.g., Salesforce)
• Google Analytics and other web analytics tools
• SEO and SEM best practices
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management software (e.g., Asana, Trello)
• Microsoft Office Suite and Google Workspace

Practical notes

• This position is fully remote, allowing for flexibility in work location.
• The salary range for this role is competitive and commensurate with experience.
• Bitrise is open to candidates from various backgrounds and encourages applications from individuals who may not meet all listed requirements but possess relevant experience.
• Visa sponsorship may be available for qualified candidates.
• Interested applicants can apply through the provided link: https://bitrise.bamboohr.com/careers/140.

About the company

Streamline your mobile development process with Bitrise. The Mobile DevOps platform that helps you build, test, and deploy your apps quickly and reliably.