Marketing Manager, UKI

About the role

Bazaarvoice is at the forefront of connecting brands and retailers with consumers through a vast global network that gathers and shares user-generated content. We are on the lookout for a commercially savvy marketer who can spearhead our regional strategy for the UKI market. This role is pivotal in driving measurable growth throughout the sales pipeline, ensuring that our marketing efforts align with our business objectives.

Key facts

What you'll do

• Formulate and implement a comprehensive marketing strategy tailored specifically for the UKI region, ensuring it aligns with overall business goals.
• Collaborate closely with sales leadership to synchronize marketing initiatives with revenue objectives and prioritize key accounts.
• Design and manage integrated marketing campaigns that guide potential customers through the entire buyer journey, from initial awareness to ongoing customer engagement.
• Monitor and evaluate marketing performance metrics, ensuring accountability for contributions to the sales pipeline and return on investment.
• Adapt and localize global marketing campaigns to resonate with the unique conditions of the UKI market, while also developing region-specific initiatives.
• Work in tandem with Sales Development Representatives (SDRs), customer success teams, and global marketing departments to ensure cohesive execution of marketing strategies.
• Analyze market trends and performance data to refine channel investments and enhance overall marketing strategy.
• Lead cross-functional projects that require collaboration with various teams to ensure successful execution of marketing plans.
• Stay updated on industry trends and competitor activities to inform marketing strategies and maintain a competitive edge.
• Cultivate relationships with key stakeholders, both internally and externally, to foster collaboration and drive marketing success.
• Prepare and present regular reports on marketing performance to senior management, highlighting successes and areas for improvement.
• Engage in continuous learning and professional development to stay ahead in the rapidly evolving marketing landscape.

Requirements

• A minimum of 5 to 8 years of experience in B2B marketing, particularly within the SaaS or high-growth technology sectors.
• A proven history of success in demand generation, regional marketing, or integrated marketing campaigns.
• Ability to effectively translate business objectives into actionable go-to-market strategies.
• Experience in managing programs focused on both acquiring new customers and retaining existing ones.
• Strong commercial insight with a demonstrated ability to collaborate effectively with sales teams.
• Proficiency in English, both written and spoken.
• Must have full authorization to work in the UK without any restrictions.

Nice to have

• Experience or familiarity with the Nordic markets would be advantageous.
• Previous experience in a fast-paced, high-growth environment.
• Knowledge of digital marketing trends and best practices.

Skills & tools

• Proficient in using Marketo for marketing automation and campaign management.
• Familiarity with Salesforce for customer relationship management and sales tracking.
• Experience with data-driven reporting platforms to analyze and report on marketing performance.
• Strong analytical skills to interpret data and make informed decisions.
• Excellent communication skills for effective collaboration across teams.

Practical notes

• Candidates selected for this position will be required to complete a Basic level DBS background check as part of the hiring process.
• This role is based in London, and successful applicants will be expected to work full-time.
• Bazaarvoice is committed to fostering a diverse and inclusive workplace, encouraging applications from all qualified individuals.
• The salary for this position will be competitive and commensurate with experience, reflecting the importance of the role within the organization.

Join us at Bazaarvoice and play a crucial role in shaping the future of marketing in the UKI region while driving significant growth for our business!

About the company

Bazaarvoice is a technology company based in Austin, Texas, that provides software that allows brands and retailers to collect and display several types of user-generated content (UGC) on their e-commerce websites. Bazaarvoice's services include product ratings and reviews, questions and answers, sampling, visual and social content, insights, social commerce and social publishing.