Global Lead, Client Advocacy

About the role

Bazaarvoice creates smart shopping experiences by connecting thousands of brands and retailers with billions of consumers through an expansive global network and enterprise technology. The company helps organizations collect valuable user-generated content at an unprecedented scale, leveraging an extensive syndication network across retail, social, and search platforms to achieve global reach. By utilizing intuitive tools and dashboards, brands and retailers can gain valuable business insights from real-time consumer feedback, resulting in smarter shopping outcomes like loyal customers, increased sales, and improved products. The core mission is closing the gap between brands and consumers, solving the challenge of delivering trustworthy and inspiring content during the discovery and purchase cycle. This role focuses on transforming clients into vocal advocates who generate authentic social proof and foster a strong sense of community among the user base. You will work closely with cross-functional teams to amplify client stories and power compelling marketing assets that drive broader sales and business objectives.

Key facts

What you'll do

1) Lead the strategic development and execution of comprehensive programs that transform clients into vocal brand advocates across global markets.

2) Nurture and actively activate the voices of partners and industry influencers to generate authentic social proof and drive engagement.

3) Foster a strong sense of community among the diverse user base through targeted, high-impact advocacy and engagement initiatives.

4) Collaborate closely with cross-functional teams to strategize, execute, and measure high-visibility advocacy campaigns that align with broader business goals.

5) Amplify compelling client stories by gathering actionable insights and translating them into powerful marketing assets for wider distribution.

6) Power broader sales and business objectives by ensuring all advocacy efforts directly support the company's overarching strategic vision.

7) Build lasting strategic relationships with clients through a deeply client-centric approach and consistent, network-driven communication and support.

8) Monitor current industry trends and competitive landscapes to ensure advocacy strategies remain highly relevant, timely, and impactful.

9) Develop scalable frameworks for collecting and leveraging user-generated content at an unprecedented scale across multiple channels.

10) Measure the effectiveness of ongoing advocacy programs and continuously optimize tactics based on real-time feedback and performance data.

Requirements

1) Demonstrate deep knowledge of current industry trends and the rapidly evolving landscape of consumer advocacy and social proof.

2) Possess a highly client-centric mindset with a proven track record of building lasting strategic relationships with enterprise clients.

3) Network effortlessly across diverse stakeholder groups to drive collaboration, align messaging, and amplify brand visibility and reach.

4) Bring extensive experience in client-facing roles focused on user-generated content, social media, and community building initiatives.

5) Excel at cross-functional collaboration to execute initiatives that successfully connect thousands of brands with billions of consumers.

6) Show a strong understanding of enterprise technology and how it powers smart shopping experiences for modern retailers.

7) Have the ability to gather actionable insights from real-time consumer feedback and intuitive dashboards to inform strategy.

8) Display a high level of visibility and leadership in transforming clients into vocal advocates who drive loyalty.

Nice to have

1) Experience working within a global network spanning North America, Europe, Asia, and Australia to drive international advocacy efforts.

2) Familiarity with retail, social, and search syndication networks and their direct impact on brand reach and consumer discovery.

3) Background in creating intuitive tools and dashboards that provide valuable business insights from large-scale consumer data sets.

4) Understanding of how to effectively close the gap between brands and consumers through authentic storytelling and meaningful engagement.

Skills & tools

1) Proficiency in utilizing enterprise technology to manage and scale large-scale user-generated content collections across global retail networks.

2) Expertise in leveraging extensive syndication networks to achieve global reach and connect brands with consumers at scale.

3) Skill in using intuitive dashboards to analyze real-time consumer feedback and derive actionable insights for marketing teams.

4) Capability to develop compelling marketing assets that effectively power broader sales objectives and drive measurable business growth.

5) Talent for fostering a strong sense of community among product-passionate user bases to encourage long-term brand loyalty.

6) Mastery of strategic relationship building to connect thousands of brands and retailers with billions of consumers worldwide.

Practical notes

1) Bazaarvoice was founded in 2005 and is headquartered in Austin, Texas, maintaining offices across North America, Europe, Asia, and Australia.

2) The company is officially recognized as a Great Place to Work in the US, Australia, India, Lithuania, France, Germany, and the UK.

3) This high-visibility role operates within a product-passionate community dedicated to creating smart shopping experiences through innovative enterprise technology.

4) Employees benefit from an expansive global network that connects thousands of brands and retailers with billions of consumers daily.

About the company

Bazaarvoice is a technology company based in Austin, Texas, that provides software that allows brands and retailers to collect and display several types of user-generated content (UGC) on their e-commerce websites. Bazaarvoice's services include product ratings and reviews, questions and answers, sampling, visual and social content, insights, social commerce and social publishing.