Founding Product Marketing Manager

About the role

You will define the voice, positioning, and go-to-market strategy for Basis and own the narrative that connects our product to the market. You will translate complex technical workflows into clear, value-driven stories that resonate with executives and accounting partners. You will build the connective tissue between product development, sales execution, and the broader market to accelerate adoption. You will develop specific product positioning and segmentation for key buyer personas, including CFOs and firm leaders. You will partner closely with sales to craft the narratives, decks, and demo storylines that enable our AEs to win faster. You will combine storytelling, research, and sales enablement to create high-leverage content such as case studies, ROI calculators, and product videos. By owning competitive intelligence, you will drive external storytelling and lead thought leadership that defines how AI is transforming accounting workflows. In this role, you will make Basis synonymous with the future of the industry through consistent, high-impact thought leadership.

Key facts

What you'll do

• Define the overarching voice, positioning, and go-to-market strategy for Basis across all buyer segments.
• Build the connective tissue between product, sales, and the market to accelerate adoption across leading accounting and enterprise finance organizations.
• Develop specific product positioning and segmentation for key buyer personas, including executives, accounting firm partners, and CFOs.
• Partner closely with sales to craft narratives, decks, and demo storylines that enable our AEs to win faster and with greater confidence.
• Combine storytelling, research, and sales enablement to create high-leverage content such as case studies, ROI calculators, and product videos.
• Fuel the sales funnel with targeted materials that address complex AI workflows and translate them into simple, actionable value propositions.
• Own competitive intelligence and collaborate with product teams to ensure external storytelling reflects the latest product launches and market shifts.
• Lead thought leadership by publishing insights and frameworks that establish Basis as the definitive voice for AI in accounting.
• Translate technical capabilities into clear narratives that resonate from global enterprise finance leaders to partners at top accounting firms.
• Drive external storytelling that makes Basis synonymous with the future of AI-driven accounting workflows.

Requirements

• Bring 4-10 years of experience in B2B SaaS or enterprise product marketing, with fintech or accounting/ERP experience being a major plus.
• Demonstrate storytelling prowess with a proven ability to simplify complex technical workflows into clear, value-driven propositions.
• Show strategic execution skills, toggling seamlessly between high-level GTM strategy and hands-on execution.
• Exhibit a foundational mindset for building marketing functions and processes from scratch in a fast-paced environment.
• Display high intellectual curiosity about how AI and technology are reshaping professional work and the future of the accounting industry.
• Have enterprise expertise supporting sales teams as they navigate complex enterprise accounts and stakeholder ecosystems.
• Provide evidence of versatile launch experience across both service-based firms (B2B2B) and corporate buyers.
• Bring previous experience in writing or speaking on technology, AI, or the future of work to demonstrate thought leadership capability.
• Thrive in an environment that demands ownership of market-facing narratives with limited precedent and rapidly evolving priorities.
• Communicate effectively with precision and empathy across audiences, from technical engineers to executive decision-makers.

Nice to have

• Experience supporting sales teams in complex enterprise environments where multi-threaded buying centers are the norm.
• A track record of launching products to service-based firms (B2B2B) and corporate buyers in parallel.
• Prior involvement in writing or speaking about technology, AI, or the future of work in public forums or industry settings.

Practical notes

• Location is restricted to the New York Office, Flatiron location with in-team presence required.
• Engagement is full_time, aligning with standard operational hours and on-call responsibilities for launch support.
• No compensation details are provided in this source document.
• No explicit travel, visa, or deadline constraints are stated beyond the requirement for in-office presence.

This role is critical to defining how the market perceives Basis and directly influences our ability to scale adoption among the largest accounting firms and enterprise finance teams. You will be expected to operate with a high degree of autonomy, build structures where none exist, and leverage data and customer feedback to refine messaging over time. Success will be measured by your ability to create clarity around complex AI capabilities, shorten sales cycles through compelling narratives, and establish Basis as the definitive name in AI for accounting. The right candidate will be comfortable moving quickly, wearing multiple hats, and collaborating closely with product, sales, and leadership teams to ensure that every interaction reinforces our strategic positioning. If you are passionate about AI in accounting and want to shape the narrative of an industry-defining platform, this is the opportunity to own that story from the ground up.