Founding Sales Enablement

About the role

You will architect and own the entire sales enablement strategy for Basis, establishing the foundational programs that accelerate new sellers to full productivity. You will codify and own the playbooks, messaging frameworks, and competitive narratives that define how Basis sellers engage with the market. This role requires you to build the training curriculum and certification programs that convert complex product capabilities into actionable seller behaviors. You will establish the measurement framework for enablement impact, tracking ramp time, win rates, and rep productivity to iterate on programs. You will partner directly with sales leadership to ensure enablement content reflects the evolving needs of the buyer and the product. This position demands you build the enablement function from scratch while simultaneously executing hands-on content creation and training delivery. You will be the central owner of the knowledge and skills that empower the sales organization to win.

Key facts

What you'll do

Design and launch the end-to-end onboarding and ramp program for new sales representatives, ensuring they can independently manage an opportunity to a close within target timelines.

Own the creation and maintenance of the sales playbook, including discovery questions, demo flows, and objection handling playbooks tailored to specific buyer personas in the accounting sector.

Build the content library for the full sales cycle, including battle cards, one-pagers, ROI calculators, and competitive comparisons that are continuously updated with market feedback.

Establish and run sales training and coaching cadences, utilizing both synchronous workshops and asynchronous learning modules to reinforce best practices.

Partner with the RevOps team to implement and optimize enablement tooling within the CRM and enablement platforms to track content engagement and rep progress.

Define and own the metrics for enablement success, analyzing ramp time, quota attainment, and win rates to identify gaps and iterate on training programs.

Develop certification programs that validate seller competency on product knowledge, market positioning, and sales methodology before they are unleashed on the market.

Translate complex technical capabilities of the Basis platform into clear, concise, and compelling narratives that sales reps can use to articulate value to CFOs and finance leaders.

Act as the internal advocate for the sales team, ensuring product feedback, competitive insights, and market intelligence are routed back to product and marketing leadership.

Create a repeatable framework for demo readiness and discovery that ensures every seller is prepared for the specific context of the prospect's accounting firm.

Build a library of recorded sales calls and coaching examples that serve as practical learning tools for new hires and experienced reps alike.

Establish a knowledge management system that ensures critical playbooks, updates, and best practices are accessible and searchable for the entire sales organization.

Collaborate with marketing to align sales enablement content with demand generation campaigns, ensuring smooth handoffs and consistent messaging.

Drive the adoption of sales methodologies and tools, coaching reps on how to leverage CRM data and conversation intelligence to refine their approach.

Requirements

You must possess a Bachelor's degree or equivalent practical experience.

You must have 5+ years of experience in sales enablement, sales training, or a quota-carrying sales role within a B2B software environment.

You must demonstrate a track record of designing onboarding and ramp programs that measurably improved seller productivity and reduced time-to-productivity.

You must have strong instincts for sales messaging and playbook development, with the ability to translate complex products into clear, sellable narratives.

You must be able to work in office in Manhattan, New York, five days per week.

You must be able to partner cross-functionally with sales, marketing, product, and RevOps leadership to align on goals and execution.

You must have a proven ability to build and scale enablement functions in a fast-paced, high-growth environment.

You must hold a strong understanding of the sales cycle for enterprise software and the specific nuances of selling into finance departments.

Nice to have

Prior experience in finance, accounting, investment banking, private equity, or venture capital.

Direct enablement experience for teams selling accounting or finance software into the office of the CFO.

Background at a high-growth startup during a scale phase, particularly where you were the first dedicated hire to build a function.

Familiarity with modern sales enablement and sales tooling, including CRM systems, enablement platforms, and conversation intelligence software.

Practical notes

The role is based in the New York Office, Flatiron location.

The engagement is full-time.

You must be available to work in office in Manhattan five days per week.