Event Marketing Manager

About the role

You will architect and execute the end-to-end events strategy for Basis, owning the vision, operations, and measurable business impact of every customer and prospect gathering. You will design and run a portfolio of experiences that includes intimate executive dinners, multi-city roadshows, large-scale trade show presences, and ongoing community programs for accounting professionals. Each event you manage will be built on a foundation of clear objectives, tailored messaging, and rigorous post-event analysis to prove revenue impact. You will serve as the primary liaison between Basis leadership, sales teams, and external partners to ensure every interaction reflects the company's cutting-edge technology and mission-driven culture. This role requires you to translate complex AI capabilities into compelling, accessible narratives that resonate with skeptical, relationship-driven finance leaders. Ultimately, you will build the scalable playbook and internal expertise that allows Basis to establish itself as a thought leader at the intersection of AI and accounting.

Key facts

What you'll do

Design and manage a portfolio of 40+ annual events, balancing intimate dinners, community meetups, multi-city roadshows, and large trade show presences.

Own the end-to-end lifecycle for every event, from initial hypothesis and strategic design through execution and post-mortem analysis focused on pipeline generation.

Translate high-level business goals into detailed event briefs, including audience targeting, session themes, speaker selection, and on-site experience design.

Develop and maintain deep relationships with third-party vendors, venues, and technology partners to ensure flawless execution within budget and timeline.

Create sophisticated pre-show outreach campaigns that align with sales objectives, guiding prospects from initial invitation through to booked meetings.

Orchestrate on-site execution with precision, managing schedules, content flow, and real-time problem-solving to maximize engagement and data capture.

Implement rigorous measurement frameworks that track event performance from attendance to pipeline creation, using data to inform future investments.

Build and codify a repeatable events playbook, establishing standard operating procedures, templates, and checklists that enable consistent quality at scale.

Collaborate closely with product and sales teams to identify target accounts and key decision-makers, aligning event topics with current market needs and product capabilities.

Leverage emerging technologies and AI tools to streamline event operations, personalize attendee journeys, and uncover high-value insights from engagement data.

Requirements

You bring 3+ years of experience owning B2B events end-to-end, with a proven track record in conferences, trade shows, executive dinners, and customer community initiatives.

You have a history of traveling 15-25% for a handful of major, in-person industry conferences while managing the majority of your work from our New York office.

You are prepared to work in our Flatiron office in New York City five days a week when not actively traveling on company business.

You possess a brand instinct that guides every decision, from the visual identity of signage and swag to the tone of voice used in session content and follow-up communication.

You demonstrate ruthless organization and discipline, managing multiple concurrent timelines, stakeholders, and deliverables without sacrificing attention to detail.

You are a data-driven operator who measures the full-funnel impact of events, connecting engagement metrics directly to qualified pipeline and revenue outcomes.

You have experience working within and aligning to the constraints of enterprise sales cycles, understanding how events support complex, multi stakeholder buying processes.

You are comfortable building processes from scratch and establishing the operational foundation for a growing function with minimal precedent.

Nice to have

Experience supporting accounting and finance professionals, with familiarity with industry associations such as AICPA and regional societies.

A background working closely with sales teams to design and execute high-touch strategic moments like executive briefings and partner programs.

Proficiency with event management platforms and CRM systems, and a keen interest in applying AI to improve the efficiency and insights of the events function.

Practical notes

This role requires travel 15-25% for major conferences, with the remainder of the work conducted from the New York office.

You will be based in the Flatiron district of New York City, working in-office five days a week when not traveling.