Senior Marketing Advisor

About the role

You will own the strategic planning and execution of marketing initiatives within the Energy and Resources sector at Baringa, translating complex service offerings into compelling narratives for target audiences. You will act as a critical bridge between the E&R practice and the global Clients & Marketing function, ensuring all activities are tightly aligned with overarching business growth objectives. This role requires you to craft and deliver integrated campaigns that elevate Baringa's visibility and reputation across key international markets. You will foster deep collaboration with sector specialists and commercial leaders to identify opportunities and mitigate marketing risks. You will leverage data and market insights to refine messaging and optimize campaign performance continuously. In this capacity, you will champion the adoption of AI and advanced analytics within marketing to drive innovation. Ultimately, you will be responsible for ensuring that every client interaction reinforces Baringa's position as a trusted advisor and distinct value creator.

Key facts

What you'll do

• Orchestrate the end-to-end delivery of E&R marketing plans in partnership with the dedicated Business Partner, managing timelines, resources, and stakeholder expectations.
• Translate high-level sector strategies into actionable marketing blueprints that address specific client challenges and market dynamics across diverse regions.
• Forge close working relationships with E&R partner teams and the Clients & Marketing Sponsor to synchronize messaging and commercial priorities.
• Architect and oversee global and regional marketing campaigns that enhance Baringa's competitive positioning while respecting local cultural and regulatory nuances.
• Curate and produce multi-format content assets, including thought leadership articles, executive videos, and promotional materials for digital and offline channels.
• Embed Baringa's brand guidelines and AI narrative into all E&R outputs, ensuring consistency, credibility, and differentiation in every piece of communication.
• Serve as the primary liaison between the E&R practice and the centralized Clients & Marketing function, facilitating resource allocation and realistic expectation setting.
• Monitor campaign metrics and market feedback, using insights to iterate and improve the effectiveness of marketing investments.
• Represent Baringa at industry forums and virtual events, strengthening the firm's visibility among potential clients and talent.
• Proactively identify emerging trends and competitor activities, providing timely recommendations to maintain thought leadership in the energy space.
• Coordinate with the wider marketing team to ensure seamless integration of E&R initiatives into the broader Baringa narrative.
• Support the development of proposals and pitch materials, ensuring marketing inputs align with commercial objectives and client requirements.
• Drive the adoption of innovative marketing technologies and data-driven approaches to enhance targeting and personalization.
• Collaborate with external agencies and partners to maximize reach and creative excellence within budget constraints.
• Maintain a robust pipeline of marketing opportunities and track progress against agreed KPIs with transparency.
• Contribute to the continuous improvement of marketing processes, documentation, and best practices across the function.
• Act as an ambassador for the Clients & Marketing function, promoting collaboration and knowledge sharing across the organization.

Requirements

• Hold a Bachelor's degree or equivalent qualification in Marketing, Communications, Business, or a related discipline.
• Demonstrate a proven track record of developing and executing marketing campaigns in a professional services or consulting environment.
• Possess exceptional written and verbal communication skills, capable of distilling complex ideas into clear and persuasive narratives.
• Show strong project management abilities, with experience managing multiple priorities and deadlines in a fast-paced setting.
• Exhibit a deep understanding of B2B marketing principles and the ability to build influential campaigns without direct authority.
• Bring a high level of commercial awareness and an understanding of how marketing supports business development in consulting.
• Have experience working with or a keen interest in applying data and technology to enhance marketing outcomes.
• Display cultural sensitivity and the ability to adapt messaging for diverse international audiences.
• Be comfortable working autonomously while actively contributing to a collaborative team environment.
• Commit to upholding Baringa's brand standards and ethical marketing practices in all activities.
• Demonstrate resilience and adaptability when managing competing demands and shifting business priorities.
• Have a strong attention to detail to ensure accuracy and consistency across all marketing materials.
• Show willingness to travel occasionally for client meetings or team gatherings, with expenses covered as per policy.
• Be eligible to work in the United Kingdom without sponsorship, as the role is designated as remote within the UK.
• Align with Baringa's values of integrity, collaboration, and excellence in every interaction.

Nice to have

• Familiarity with the energy and resources sector and its key trends, challenges, and stakeholders.
• Experience with AI-powered marketing tools or platforms that enable content personalization and analytics.
• A portfolio demonstrating successful campaigns in a B2B or consulting context.
• Knowledge of regulatory or policy landscapes affecting the energy sector.
• Fluency in additional languages relevant to Baringa's global client base.

Practical notes

This role is based as Remote in the United Kingdom. The engagement terms are defined in the source documentation and should be reviewed for specific details regarding hours and commitments. Reasonable travel expenses will be covered for any face-to-face events or occasional office meetings that are necessary for team collaboration. The function operates in alignment with Baringa's global standards for brand and AI utilization.