Senior Manager, Commercial Strategy

About the role

Baringa partners with leaders to drive change and create value across energy and resources, financial services, government and public sector, consumer products and retail, pharmaceuticals and life sciences, manufacturing, and technology, media and telecoms. The firm combines global insight with local understanding, enabled by advanced technology, data, AI and digital innovation to deliver with greater confidence and certainty. The Certified Great Place to Work is recognized by the Financial Times and Forbes for leadership in consulting excellence. This role owns the end to end commercial strategy engagement for CPG clients with a strong focus on in-store execution and field sales productivity. You will translate strategic intent into flawless store level execution while modernizing the commercial technology ecosystem. You will lead and grow client relationships by solving complex commercial challenges in the consumer products and retail sector.

Key facts

What you'll do

Lead commercial strategy engagements that elevate in-store performance, improve field productivity, and modernize the commercial strategy ecosystem for CPG clients.

Guide implementation and optimization of core field sales capabilities including account management, territory and route planning, visit management, geo-fencing, retail audits, compliance checks, pre-sell and DSD order capture, next-best actions, and promo execution.

Partner with clients to define and deliver on measurable commercial outcomes, aligning field sales performance with strategic priorities and growth objectives.

Leverage digital retail execution technologies such as image recognition for shelf analytics and platforms including Sales Cloud, Service Cloud, and Consumer Goods Cloud to drive actionable insights.

Develop and present insights and recommendations to senior stakeholders, translating complex data and field realities into clear, compelling narratives.

Collaborate with cross functional teams including strategy, analytics, and technology specialists to design integrated solutions that enhance commercial execution.

Manage client relationships and project delivery, ensuring scope alignment, timely delivery, and high quality standards while identifying new opportunities to expand engagement.

Build and maintain a deep understanding of CPG commercial environments, including promotional mechanics, trade spend, and in-store execution challenges.

Champion the adoption of next generation tools such as Salesforce Sales Cloud, Service Cloud, and Consumer Goods Cloud to modernize the commercial tech stack.

Translate client aspirations into practical roadmaps that improve category management, shopper marketing effectiveness, and in store execution excellence.

Drive the definition and implementation of next best actions, promo execution strategies, and DSD/pre sell ordering processes tailored to client needs.

Support the development of capabilities around geo-fencing, retail audits, and compliance checks to ensure disciplined and data driven execution.

Contribute to the development of practice assets, playbooks, and frameworks that elevate the quality and consistency of commercial strategy delivery.

Act as an expert advisor to clients on commercial strategy and field sales productivity, influencing CPG organizations to adopt best in class approaches.

Requirements

Demonstrate experience in consulting or commercial roles within the CPG, retail, or consumer goods sectors with a focus on field sales and in-store execution.

Show a strong understanding of commercial strategy and how it translates into execution at the store level, including field sales force effectiveness.

Possess a solid grasp of digital retail execution technologies, including image recognition for shelf analytics and major platforms such as Sales Cloud, Service Cloud, and Consumer Goods Cloud.

Exhibit experience with capabilities such as account management, territory and route planning, visit management, geo-fencing, retail audits, compliance checks, pre-sell and DSD order capture, next-best actions, and promo execution.

Hold the ability to lead and manage client engagements, influencing senior stakeholders and aligning multiple parties toward shared commercial objectives.

Demonstrate strong analytical and problem solving skills, with the capacity to synthesize complex data and field insights into actionable recommendations.

Communicate effectively in written and verbal formats, presenting ideas clearly to diverse audiences at all levels of the organization.

Work effectively within cross functional teams, collaborating closely with strategy, technology, and analytics professionals to deliver integrated solutions.

Nice to have

A strong understanding of digital retail execution technologies - including image recognition for shelf analytics - and Salesforce (Sales Cloud, Service Cloud, Consumer Goods Cloud).

Practical notes

Job available in these locations: New York, NY; Chicago, IL; Atlanta, GA.

Employment location options are Illinois, USA and New York, USA.