AI Video Creator - Paid Social

About the role

AutoScout24 is the primary marketplace for used vehicles across Germany, Italy, the Benelux region, and Austria. We are establishing a new position within our brand team to pioneer AI-driven content production as a core operational function. You will be our first dedicated social creative hire, responsible for producing high-performance video assets for paid social campaigns. In this role, you will own the end-to-end creation of short-form video content that directly supports our marketplace expansion and user acquisition goals. You will act as the central creative partner for the brand team, translating market-specific requirements into scalable AI-generated video narratives. Your work will define the visual language of our social presence in key European markets. You will be accountable for balancing high-volume output with strict adherence to brand quality and platform-specific best practices.

Key facts

What you'll do

• Create short-form video content for paid social channels, starting with the German market and expanding to Austria, Belgium, the Netherlands, and Italy.
• Utilize AI tools for video generation, voiceover, and editing as your primary production method to maximize efficiency.
• Adapt and localize video assets for different regions using AI-powered subtitle and dubbing software to ensure cultural relevance.
• Maintain a consistent, high-volume output while adhering to established brand quality standards and performance benchmarks.
• Review creative briefs from the brand team and provide feedback on feasibility for social platforms before starting production to align expectations.
• Collaborate with the performance marketing department to iterate on content based on testing data and campaign results to optimize engagement.
• Apply brand guidelines across all regional markets to ensure visual and tonal consistency in every piece of content.
• Stay current on platform-specific trends, pacing, and formatting for YouTube Shorts, TikTok, and Instagram to maintain relevance and effectiveness.
• Conduct rapid experimentation with different AI-generated hooks, formats, and calls to action to identify high-performing creative combinations.
• Organize and manage digital assets within production workflows to ensure version control and easy retrieval for future campaigns.
• Translate complex product features into simple, engaging narratives that resonate with car buyers in diverse European markets.
• Monitor content performance metrics and use insights to refine future video strategies and improve return on ad spend.
• Partner with data analysts to interpret A/B test results and inform creative decisions for upcoming video projects.
• Ensure all video content complies with platform policies and regional advertising regulations to prevent disruption of campaigns.

Requirements

• 4-5 years of professional experience in social content creation or a related field, demonstrating a proven track record in digital video.
• A portfolio demonstrating platform-native content specifically designed for social media, with clear examples of high-performing short-form video.
• Proven, hands-on workflow experience with AI production tools such as Kling, Runway, Higgsfield, ElevenLabs, or CapCut to deliver final assets.
• Deep understanding of paid social mechanics including hooks, pacing, and format optimization to drive viewer retention and conversion.
• Fluency in English to communicate effectively with cross-functional teams and interpret creative briefs.
• Ability to thrive in a fast-paced team environment where you must iterate based on performance metrics and shifting priorities.
• Strong attention to detail to ensure brand consistency, technical quality, and accuracy in localized content.
• Self-motivated work ethic with the discipline to manage multiple video projects simultaneously from concept to delivery.

Nice to have

• Experience adapting or producing content for multiple European languages and markets to support regional growth initiatives.
• Familiarity with creative localization workflows, including subtitle integration, voiceover, and format resizing for different platforms.
• Previous experience working directly with performance marketing teams to support creative testing cycles and data-driven decision making.
• Working knowledge of German or other European languages to facilitate clearer communication with local stakeholders and collaborators.

Practical notes

• This is a full-time position based in Berlin, Germany.
• The start date is aligned with internal team planning and will be confirmed during the hiring process.
• No business travel is required for this role as all responsibilities are executed remotely or from the Berlin base.
• Candidates must be eligible to work in Germany without sponsorship, as the company cannot provide visa sponsorship for this position.
• The role reports directly to the Brand Team leadership and integrates closely with performance marketing stakeholders.
• Successful candidates will be required to participate in internal training on proprietary AI workflows and brand standards during the onboarding period.