VP, Product Marketing

About the role

You will define and own the end-to-end positioning and go-to-market strategy for Assured's category-defining AI claims orchestration platform. This role requires you to translate highly technical agentic AI capabilities into a clear, credible, and compelling story for senior insurance executives. You will be responsible for articulating why a Chief Claims Officer must choose an external partner over a massive internal build. Your work will directly influence how the market perceives Assured versus legacy core systems and emerging AI-native entrants. You will craft the narrative that turns complex model and orchestration architecture into business outcomes centered on claim-share growth and cost efficiency. This position is critical for bridging the gap between deep product capability and executive-level buying decisions. You will operate at the intersection of product, sales, and brand to ensure consistent messaging across every customer interaction.

Key facts

What you'll do

• Define the core positioning and messaging architecture that dictates how Assured is perceived in the market.
• Translate complex AI model and agent capabilities into clear, credible language for Chief Claims Officers and insurance operations leaders.
• Own the narrative that convinces enterprise buyers that buying Assured is superior to building a similar capability internally with frontier models.
• Develop and manage the pricing and packaging strategy to turn the product portfolio into a unified platform story with strong value positioning.
• Drive the "Land" motion by owning the story that wins new logos through a compelling build vs. buy argument tailored for CCOs and CIOs.
• Create enablement materials and objection handling playbooks that address concerns around internal AI development capabilities.
• Partner with the Sales organization to co-pilot critical customer meetings and deconstruct competitor decks against live deals.
• Build and lead a small, senior, AI-first marketing team focused on execution quality and speed.
• Collaborate closely with the Product organization to shape the "better together" AI roadmap and integrate it into go-to-market narratives.
• Integrate brand and design systems to ensure all external artifacts reinforce Assured's operating model visually and verbally.
• Own the "Expand" motion by developing playbooks for growing claim-share and process penetration within existing customer accounts.
• Establish the category point of view that positions Assured as the definitive operating model for AI in claims processing.
• Serve as the primary translator between technical product teams and enterprise buyer personas across the entire customer journey.
• Continuously refine messaging and positioning based on field feedback and competitive intelligence to maintain market leadership.

Requirements

• 10+ years of experience in product marketing with a track record of senior leadership responsibilities.
• Demonstrated success in defining category-level positioning and leading go-to-market strategy in technical, AI-driven environments.
• Ability to translate highly complex technical capabilities into language that resonates with non-technical senior executives.
• Experience selling into or marketing to enterprise buyers in insurance, fintech, or other regulated industries is a strong preference.
• Exceptional written and verbal communication skills capable of simplifying complexity for any audience.
• Comfortable holding your own in conversations with Chief Claims Officers and other senior C-suite stakeholders.
• A builder's mindset with the ability to create strategy and playbooks from scratch in a fast-paced, resource-constrained setting.
• Proven experience in hiring, developing, and leading high-performing teams to achieve aggressive goals.
• High ownership mentality with low ego, capable of doing both strategic thinking and hands-on execution.

Nice to have

• Experience with insurance claims processing, fraud detection, or other regulated financial services technology.
• Background working with agentic AI, large language models, or complex orchestration platforms.
• Familiarity with analyst frameworks such as Gartner or Forrester positioning in enterprise software.

Practical notes

This role is full-time and fully remote. There are no specified working hours, travel requirements, or visa sponsorships mentioned in the source material.