Staff Brand Designer

About the role

You are a strategic storyteller who uses visual language to define and evolve our brand identity across every digital and physical interaction. You own the end-to-end brand experience, ensuring that typography, color, and composition work together to communicate clarity and confidence to our claimants and partners. You translate complex insurance concepts into intuitive, human-centered designs that feel both premium and approachable. You are the guardian of our visual consistency while actively pushing creative boundaries to support our modern, technology-driven mission. You approach problems with empathy, recognizing the stress and uncertainty our users face, and you design solutions that provide comfort and control. You are equally comfortable leading a high-stakes board presentation as you are optimizing a responsive web component, moving fluidly between strategic and tactical work. You partner closely with marketing and product teams to ensure that every touchpoint reflects a unified, ambitious brand identity.

Key facts

What you'll do

• Conduct deep visual research to inform brand direction and validate design decisions across marketing and product initiatives.
• Architect and maintain comprehensive design systems and brand guidelines that scale across web, email, and sales environments.
• Design high-impact marketing campaigns, from initial concept through to final production assets for print and digital.
• Build and refine responsive, accessible websites and digital experiences that align with our brand promise and performance goals.
• Craft sophisticated sales and pitch decks that communicate value, differentiate our solutions, and support revenue objectives.
• Produce editorial and print production materials with precision, ensuring clarity, legibility, and brand integrity.
• Collaborate seamlessly with web developers, 3D artists, motion designers, graphic designers, copywriters, sound designers, and stakeholders to execute complex projects.
• Define and manage brand assets, templates, and workflows to improve efficiency and consistency for the entire organization.
• Work independently and manage multiple concurrent projects in a fast-paced, deadline-driven environment without sacrificing quality.
• Advocate for design thinking across teams, helping stakeholders understand the value of thoughtful, user-centered brand experiences.
• Explore emerging tools and techniques, including motion design and 3D workflows, to keep our brand feeling fresh and innovative.
• Balance strategic rigor with creative experimentation, turning business objectives into brand-forward design solutions.
• Partner with growth and web teams to apply principles of performance design that support engagement and conversion.
• Maintain a strong sense of storytelling across formats, ensuring that every interaction reinforces trust and clarity for the user.
• Present your work with confidence and clarity, articulating the rationale behind design choices to diverse audiences.

Requirements

• 8+ years of professional experience as a web designer, interactive designer, or brand designer, ideally within a SaaS startup environment.
• Demonstrated mastery of typography, color theory, grid systems, and core principles of visual design.
• Deep proficiency with Figma and Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, for both digital and print workflows.
• Proven ability to build interactive prototypes, wireframes, and storyboards that clearly communicate design intent.
• A refined eye for layout, hierarchy, color, and brand consistency that elevates digital and physical experiences.
• A strong portfolio that showcases expertise in web/interactive design as well as brand design across a wide range of formats.
• The capacity to think strategically and translate complex business needs into simple, elegant design solutions.
• Comfort working alongside data, growth, and web teams who rely on design to drive measurable performance outcomes.
• Exceptional communication skills and the ability to manage feedback and iterate based on stakeholder input.
• Self-motivated work ethic with the discipline to manage priorities, meet deadlines, and maintain quality under pressure.
• Commitment to maintaining brand integrity while exploring new ideas and challenging conventional approaches.
• Willingness to collaborate across distributed teams and support colleagues in a fast-moving, mission-driven environment.
• Understanding of remote collaboration tools and best practices for maintaining alignment without in-person interaction.
• Passion for creating inclusive, accessible experiences that serve a diverse user base during moments of high stress.

Nice to have

• Experience with motion design, 3D modeling, or CSS-based animation that can enhance digital brand experiences.
• Familiarity with modern frontend development workflows and component-based design systems.
• Background in insurance, financial services, or other regulated industries where clarity and trust are critical.
• Previous work on large-scale marketing campaigns or enterprise-level brand programs.

Practical notes

This is a full-time remote role. We operate in an asynchronous, flexible work environment where outcomes matter more than hours logged. Travel is not required, and there are no visa sponsorship needs at this time. All interviews and communications are conducted through verified company channels.