Sr. Manager, Organic Growth

About the role

You are a hands-on growth operator who will architect and execute Modo Casino's entire organic discovery strategy. In this role, you own the end-to-end vision and execution for how we appear in search, stores, and the emerging AI-driven landscape. You partner closely with the Director of Growth Marketing to turn ambiguous market shifts into concrete product and content initiatives. This position is defined by deep technical execution, data-informed creativity, and a bias for shipping tangible results rather than managing external outputs. You will translate complex SEO, ASO, and GEO challenges into clear roadmaps that engineering, content, and product teams can rally behind. Every decision you make directly impacts player acquisition, engagement, and long-term brand authority in the social casino category. You are expected to be the domain expert who leads the conversation with executives, engineers, and partners about organic performance.

Key facts

What you'll do

• Own Modo's organic growth strategy across SEO, ASO, and GEO, aligning three critical surfaces under a single, coherent roadmap.
• Build and run Modo's SEO program end to end, including technical foundation, content strategy, keyword strategy, and reporting cadence with direct accountability for outcomes.
• Lead Modo's ASO program across iOS and Google Play, treating the store listing as both a discovery and conversion surface with continuous testing of keywords, screenshots, copy, and ratings.
• Build Modo's point of view and execution playbook for GEO and AI-driven discovery, defining how the brand earns citations, mentions, and sourced answers in LLM-driven search environments.
• Translate organic opportunity into prioritized roadmaps, evaluating a long list of keyword, technical, and emerging-surface opportunities and selecting the few that meaningfully move the needle each quarter.
• Build and own the reporting cadence for organic performance, tracking rankings, organic traffic, store conversion, and share of voice across surfaces while tying metrics to business impact.
• Make the case for necessary tooling, content investment, and engineering support to scale the organic function efficiently and sustainably.
• Stay ahead of algorithm changes, AI search shifts, and category dynamics across social casino, iGaming, and adjacent verticals to ensure Modo remains competitive.
• Collaborate deeply with engineering, product, content, creative, and broader marketing teams to integrate organic initiatives with broader growth and product strategies.
• Act as the primary owner of organic discovery, shaping the function, defining best practices, and driving continuous improvement through experimentation and insight.

Requirements

• 5+ years of organic growth experience with strong technical SEO at the core, including the ability to read Lighthouse reports, debug indexing issues, and implement schema.
• A track record of moving organic rankings, traffic, and conversion for a real brand, with documented evidence of strategy, execution, and results.
• A history of expanding beyond core SEO into adjacent organic surfaces such as mobile ASO, AI search, video search, or voice, with multiple examples of scoping, learning, and shipping.
• A builder mindset, having spent significant career time executing hands-on work rather than solely managing vendor relationships or slide decks.
• Strong commercial instinct, evaluating organic opportunities in terms of signups, installs, engaged players, and revenue rather than only rankings and traffic.
• Sharp prioritization skills, capable of reviewing a long list of opportunities and selecting the small set that will drive meaningful business impact within a single quarter.
• Strong communication skills, able to explain technical SEO concepts and emerging surfaces like GEO to non-technical stakeholders and justify investments without relying on jargon.
• Comfort working cross-functionally with engineering, product, content, creative, and marketing teams in a fast-paced, collaborative environment.
• Energized by building and owning functions from the ground up, comfortable with ambiguity and motivated by shaping emerging disciplines rather than inheriting mature processes.

Nice to have

• Experience in social casino, iGaming, sports betting, or other regulated consumer categories where compliance and brand trust are critical.
• Hands-on experience driving both SEO and ASO at scale for a consumer mobile app, with measurable impact on organic installs and retention.
• Demonstrated ability to grow organic as a meaningful share of acquisition in a competitive paid-market category, balancing efficiency and scalability.
• A documented track record of showing up in LLM-driven discovery surfaces, with examples of optimizing for AI-driven answer generation and citation strategies.

Practical notes

This role is full-time based in the United States and requires comfort with fast-paced execution, ambitious ownership, and close collaboration across teams. No specific hours or travel requirements are outlined in the source description.