Senior Product Manager

About the role

Senior Product Manager, Analytics

We are seeking a Senior Product Manager to own a core analytics domain within AppsFlyer's Measurement group. In this capacity, you will be responsible for the end-to-end lifecycle of a product used daily by global advertisers. Your work will define how marketers measure, interpret, and refine their campaigns at scale. You will operate at the convergence of complex data, evolving privacy standards, and advanced technology, directly influencing customer trust and the trajectory of our analytics platform.

This is a high-visibility position with significant responsibility. You will shape strategic decisions, drive product innovation, and ensure our solutions remain reliable and insightful in a rapidly changing digital landscape.

Key Responsibilities

You will own a specific analytics domain, managing its evolution from initial discovery through delivery and ongoing optimization. This includes defining the strategic roadmap for dashboards, metrics, and the overall data experience for enterprise marketing teams. You will set intake and prioritization frameworks to balance the demands of stability, scalability, and innovation within a large-scale, data-intensive environment.

A core part of this role involves leading efforts to modernize and consolidate analytics capabilities that currently span multiple attribution sources. You will work hand-in-hand with R&D functions, including Backend, Frontend, and Data Engineering, to build scalable, high-performance analytics products. You will also review customer interactions with our platform to identify opportunities that enhance clarity, usability, and the overall value of performance insights.

You will partner closely with Sales and Customer Success teams to deeply understand customer challenges and support the adoption of our measurement solutions. This includes engaging directly with customers to validate product direction and ensure our analytics experiences meet their evolving needs. You will drive prioritization in a dynamic setting where multiple stakeholders and initiatives compete for attention.

Key Qualifications

You bring a minimum of five years of product management experience, preferably within data-intensive B2B SaaS environments. You have a proven track record of building and scaling analytics, business intelligence, or data-driven products. A strong analytical mindset allows you to define key performance indicators, interpret complex datasets, and use data to guide product strategy.

You are experienced collaborating with engineering and data teams on complex, scalable system architectures. You thrive when navigating ambiguity and structuring complex problem spaces. Your stakeholder management skills are sharp, and you are comfortable working across large, cross-functional organizations.

You possess excellent communication skills, with the ability to explain intricate analytical topics to both technical and non-technical stakeholders. A background in AdTech, marketing analytics, attribution, or mobile measurement is expected.

Additional Desired Experience

Demonstrated familiarity with attribution models, SKAN, and privacy-related measurement challenges is a strong asset. Experience in consolidating legacy systems or leading platform modernization efforts is highly valued. You have experience integrating AI or automation into analytics workflows. A technical background in analytics, data science, or engineering is beneficial.

Compensation & Location

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Location: Herzliya

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Engagement: This role has direct influence on customer trust and product evolution

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Compensation: $180,000 USD per year

Why Join AppsFlyer?

You will shape how leading global brands measure and optimize their marketing performance. You will own a core measurement product that directly impacts customer trust and retention. You will work with massive-scale datasets within one of the most complex ecosystems in digital marketing. You will play a central role in modernizing AppsFlyer's analytics platform for a privacy-first world. This is a strategic position that requires collaboration across R&D, data, and customer-facing teams.

As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and a culture of continuous learning.

What you'll do

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