Media Partnerships Manager

About the role

AppLovin is on the lookout for a dynamic individual to spearhead the development and expansion of referral partnerships within the eCommerce industry. This position is centered around forging connections with influential figures, community leaders, and agency proprietors who can facilitate introductions to potential advertisers. You will be responsible for managing the entire lifecycle of partnerships, from the initial outreach to contract finalization and the nurturing of ongoing relationships.

Key facts

Location: USA

Engagement: Full-time

USA Base Pay Range (CA, NY, WA): $153,000 - $200,000 USD

USA Base Pay Range (all other states): $130,000 - $170,000 USD

What you'll do

• Identify and cultivate a network of influential "super-connectors," including key figures in the eCommerce sector, community leaders, and agencies, while also exploring relevant platform partnerships.
• Craft partnership agreements that reflect a share of advertiser spending, utilizing flat-rate or hybrid compensation structures when suitable.
• Manage the complete deal-closing process, from initial outreach to obtaining signed contracts, ensuring a smooth transition from negotiation to execution.
• Build and maintain robust personal relationships with partners, which may involve in-person meetings and travel as necessary to strengthen connections.
• Supervise a portfolio of performance-driven partnerships, ensuring that payouts are in line with the spending of advertisers.
• Assess the effectiveness of partnerships, prioritizing successful collaborations while efficiently phasing out those that do not meet performance expectations.
• Develop scalable processes that enhance the effectiveness of partnership models, ensuring they can grow with the business.
• Track and analyze partnership return on investment (ROI), accurately attributing revenue and identifying new advertisers generated through these partnerships.

Requirements

• A deep understanding of the eCommerce landscape, along with a well-established network capable of delivering a steady stream of qualified advertisers.
• A proven track record of successfully closing substantial B2B deals across various compensation models, including flat fees, revenue sharing, and hybrid agreements.
• Exceptional networking skills, with a talent for initiating connections and recognizing the potential value of introductions from influential contacts.
• An operational mindset that is data-driven, focused on maximizing return on investment, and oriented toward taking decisive action.
• A systems-oriented perspective, recognizing how a single strong partnership can unlock a multitude of opportunities within the ecosystem.
• Strong communication and interpersonal skills, enabling effective collaboration with internal teams and external partners.

Nice to have

• Experience in the digital advertising or marketing technology sectors, providing insights into the nuances of these industries.
• Familiarity with performance marketing metrics and the ability to analyze data to drive decision-making.
• Previous experience in a similar role, particularly within a high-growth environment, demonstrating adaptability and resilience.

Skills & tools

• Proficiency in CRM software and partnership management tools to track and manage relationships effectively.
• Strong analytical skills, with the ability to interpret data and derive actionable insights.
• Excellent negotiation skills, capable of navigating complex discussions to achieve favorable outcomes.
• Familiarity with eCommerce platforms and digital marketing strategies, enhancing your ability to engage with potential partners.

Practical notes

This position is equity eligible, offering a stake in the company's future success. Benefits include comprehensive Medical, Dental, Vision, Life, and Disability insurance coverage. Additionally, employees are offered a 401(k) Retirement Plan to support their financial future. The company promotes a healthy work-life balance with unlimited discretionary time off, 10 paid holidays each year, and 80 hours of paid sick leave annually.

To apply for this exciting opportunity, please submit your resume along with a brief overview of your most significant closed deal, detailing its size, structure, and outcome. Additionally, include your strategy for building a partner pipeline from the ground up in this role. The application window is anticipated to close within 30 days from the date of posting, so interested candidates are encouraged to apply promptly.