Web Growth Marketing Manager

About the role

You will manage amplitude.com to drive self-serve growth and enterprise pipeline through strategic site updates and user journey optimization. This role places you at the center of the marketing technology stack where you own the end-to-end performance of the primary growth surface. You will partner with dedicated web engineers and designers to translate business objectives into high-converting digital experiences. A core part of your responsibility involves integrating AI-native workflows into your daily operations to accelerate execution and insight generation. You will leverage first-party data signals to inform decisions that move the funnel from awareness to conversion. This position requires a strong sense of product empathy to ensure the website serves both novice users and enterprise evaluators effectively. You will act as a bridge between data, design, and sales to ensure the messaging aligns with buyer intent at every stage.

Key facts

What you'll do

• Oversee the structural integrity and content architecture of amplitude.com while executing iterative updates to enhance clarity and conversion.
• Manage the Sanity CMS as the central content hub, configuring content models and publishing workflows to support marketing and sales initiatives.
• Develop and maintain conversion-focused experiences for critical pathways including product pages, pricing tables, demo request forms, and high-impact landing pages.
• Execute a data-backed roadmap aligned with North Star metrics, using performance results to prioritize the next set of experiments and improvements.
• Run A/B tests and multivariate experiments to validate hypotheses, measuring lift using Amplitude Analytics and Web Experiment platforms.
• Analyze website-attributed pipeline data within Salesforce to identify go-to-market trends and provide insights that refine targeting and messaging.
• Collaborate closely with web engineering to launch new site capabilities, ensuring technical feasibility, scalability, and adherence to performance standards.
• Utilize AI tools such as Claude, Claude Cowork, and Claude Code to draft content, summarize findings, and automate repetitive tasks for greater efficiency.
• Monitor the health of the funnel by auditing key pages for speed, accessibility, and user experience to maintain a high standard of quality.
• Partner with Sales to create targeted journeys for enterprise prospects, ensuring the website supports complex evaluation and procurement processes.
• Maintain governance over content taxonomy and SEO strategy to ensure discoverability and alignment with brand standards.
• Translate business requirements into actionable tickets for the web team, balancing scope, timelines, and impact.
• Establish reporting dashboards that visualize experiment results and content performance for stakeholder review.
• Continuously test hypotheses about user behavior, using qualitative and quantitative signals to drive long-term improvements to the site.

Requirements

• Bring 2 to 3 years of professional experience in web growth or corporate website management within a tech, SaaS, or AI company.
• Demonstrate a proven ability to scope and prioritize tasks while partnering effectively with engineering and design teams.
• Show a track record of running A/B tests and implementing conversion optimization strategies on marketing or product-focused websites.
• Exhibit strong data literacy, using quantitative signals to guide decisions and communicate outcomes to non-technical stakeholders.
• Have hands-on familiarity with headless CMS platforms such as Sanity, Contentful, or Prismic, including content modeling and API workflows.
• Communicate clearly and persuasively while collaborating across functions with Sales, Product, and Marketing leadership.
• Understand the fundamentals of web analytics, including event tracking, funnel analysis, and cohort evaluation.
• Display ownership and bias for action, balancing speed with thoughtful experimentation and quality assurance.

Nice to have

• Experience in a growth-stage startup or within a scaling SaaS or AI organization where agility is essential.
• Exposure to AI-native workflows or prior involvement in AI product marketing initiatives.
• A background in product-led growth motions combined with enterprise pipeline generation strategies.
• Prior hands-on experience using Amplitude analytics to inform product or marketing decisions.

Practical notes

• This is a full-time position based in San Francisco, Canada.
• Compensation details were not provided in the source material.
• Benefits include 100% employer-paid medical, dental, and vision premiums on select plans, flexible time off, parental leave, mental health support via Modern Health, and an Employee Stock Purchase Program.
• The company offers various stipends for wellness, commuting, learning, and home office equipment.
• Salary ranges vary by location and include base and potential bonus or commission, such as California ($110,000 - $165,000), New York City ($110,000 - $165,000), Colorado ($98,000 - $147,000), and Washington ($98,000 - $147,000).
• All roles are at-will employment positions.