Growth Marketer (AI-Native)

About the role

Alternativepayments is expanding its financial operating system for small and medium businesses, moving beyond accounts receivable into accounts payable and AI-powered analytics. We are seeking a Growth Marketer to join our Marketing team and build the demand generation engine that translates AI capabilities into a strong sales pipeline. This role is perfect for someone who enjoys experimentation, self-direction, and using AI for automation across various marketing channels. You will own the end-to-end performance of our demand generation strategy, aligning paid, organic, and product-led initiatives with clear revenue outcomes. You will translate complex AI features into simple narratives that resonate with small business operators and drive measurable action. Success in this position requires a bias for action, comfort with data, and the ability to iterate quickly based on real-world results. You will work closely with Sales, Product, and Design to ensure marketing efforts support the broader business objectives and reinforce our position in the alternative payments market.

Key facts

What you'll do

• Architect and execute paid advertising strategies on LinkedIn, X, Meta, and Google, managing creative development, budget allocation, and continuous optimization to drive qualified pipeline.
• Lead technical SEO and organic growth programs, defining keyword strategy, drafting content briefs, conducting on-page optimization, and monitoring the technical health of landing pages to improve visibility.
• Design, build, and scale demand generation programs, including landing page development, lead capture mechanisms, and rigorous A/B testing to refine the sales funnel and increase conversion rates.
• Partner with Sales and Customer Success to shape lifecycle and account-based marketing initiatives, such as targeted email programs and account-specific plays aimed at converting interest into measurable pipeline.
• Integrate AI tools including Claude Cowork, Claude Code, and ChatGPT Workspace Agents into daily workflows for research, content creation, data analysis, and marketing automation, enhancing team productivity and output quality.
• Own the creation and distribution of AI-assisted content across channels, ensuring messaging is consistent, compelling, and aligned with the buyer journey for small and medium business operators.
• Establish reporting frameworks and dashboards that track end-to-end campaign performance, enabling data-driven decisions and clear communication of marketing impact to stakeholders.
• Collaborate with cross-functional teams to translate product roadmaps into go-to-market narratives, positioning Alternativepayments as the financial operating system that modern businesses need.
• Mentor and enable junior marketers by sharing playbooks, documenting processes, and leading projects that improve team efficiency and marketing maturity.
• Maintain brand integrity and compliance across all campaigns, ensuring that messaging adheres to industry regulations and reflects the company's values.

Requirements

• Bring at least 3 to 5 years of demand generation experience, with a proven track record within the B2B SaaS sector and a strong understanding of pipeline-driven marketing.
• Demonstrate practical, technical proficiency in managing paid advertising platforms such as LinkedIn Ads, X Ads, Meta Ads, and Google Ads, combined with a working understanding of both technical and content SEO.
• Show daily use of AI agents and tools, with hands-on experience using Claude Cowork, Claude Code, ChatGPT Workspace Agents, or similar AI-native solutions to enhance productivity.
• Exhibit a high level of curiosity and self-motivation, with the ability to research complex topics, learn new skills independently, and apply them to solve marketing challenges.
• Prove you can build and deliver projects end-to-end using AI, from ideation through execution and optimization, while maintaining clear documentation of processes and results.
• Hold eligibility to work in Canada and be based in Toronto, ensuring you can meet the hybrid schedule of in-office days and remote work.
• Communicate clearly and professionally in English, both in writing and verbally, to coordinate with stakeholders at all levels of the organization.
• Approach problem-solving with a structured mindset, using data and experimentation to validate hypotheses and iterate on marketing strategies.

Nice to have

• Possess a technical background that enables you to read code, integrate tools, and think systematically about technology and workflows.
• Have direct experience with email marketing or account-based marketing, including the ability to integrate email into multi-channel campaigns and measure its contribution to pipeline.
• Demonstrate a history of mentoring others, leading projects, or driving organizational improvements that enhance marketing effectiveness.
• Show comfort working in dynamic, high-impact environments where priorities can shift quickly and adaptability is essential.

Skills & tools

• LinkedIn Ads
• X Ads
• Meta Ads
• Google Ads
• SEO (technical and content)
• Claude Cowork
• Claude Code
• ChatGPT Workspace Agents

Practical notes

• Candidates must be eligible to work in Canada and reside in Toronto.
• We offer unlimited PTO, a yearly learning and development stipend, and equity opportunities.