Marketing Analyst (Bangkok Based, relocation provided)

About the role

Agoda is seeking a data-focused professional to join our Performance Marketing team. You will manage large-scale advertising programs and use quantitative analysis to drive customer lifetime value. In this capacity, you will own the end to end performance of complex advertising initiatives across multiple markets. You will translate raw campaign data into actionable insights that directly influence budget allocation and strategic decisions. The role requires you to act as a bridge between technical analytics and commercial execution. You will be responsible for ensuring that every advertising touchpoint is optimized for efficiency and scale. Your work will directly contribute to the profitability and growth of our customer acquisition and retention efforts. This position is ideal for someone who thrives on solving complex problems with structured data and clear methodologies.

Key facts

What you'll do

• Oversee the architecture and configuration of ad structures, bidding strategies, and text ads across search engines including Google, Bing, Baidu, and Naver to maximize return on investment.
• Design, implement, and refine display campaigns on platforms such as Facebook, Twitter, and Instagram to enhance brand visibility and conversion rates.
• Construct sophisticated optimization models that predict performance outcomes and guide decision making.
• Build and maintain interactive performance dashboards that provide real time visibility for account management teams based on experimental data.
• Conduct rigorous experimentation to isolate variables and measure the true impact of specific marketing interventions.
• Analyze vast data sets to uncover trends, anomalies, and opportunities within customer journey touchpoints.
• Collaborate closely with cross functional stakeholders to align marketing analytics with broader business objectives.
• Document methodologies and findings to create a replicable framework for future analytical projects.
• Challenge existing assumptions by testing hypotheses against empirical evidence rather than relying on intuition.
• Ensure that all marketing activities comply with internal guidelines and external regulatory standards.

Requirements

• Hold a Bachelor degree or higher in a quantitative field such as computer science, mathematics, engineering, statistics, or science from a top university.
• Demonstrate fluency in English in both written and verbal communication to ensure clarity in global collaborations.
• Exhibit strong numerical reasoning capabilities to interpret complex data sets and derive logical conclusions.
• Show advanced proficiency in Excel to manipulate data, build models, and generate reports efficiently.
• Maintain a high level of intellectual curiosity to continuously learn new tools, techniques, and market dynamics.
• Possess the ability to work independently with minimal supervision while managing multiple priorities under tight deadlines.
• Have a proven track record of attention to detail to ensure accuracy in data processing and reporting.
• Be comfortable working in a fast paced environment where requirements evolve and adaptability is essential.

Nice to have

• Hands on experience with data analysis tools or databases including SAS, R, SPSS, Python, VBA, or SQL.
• A background in digital marketing that provides context for campaign structure and performance metrics.
• Experience in academic research that demonstrates a methodical approach to hypothesis testing and data interpretation.

Practical notes

• Relocation assistance is provided for this Bangkok-based role to facilitate a smooth transition.
• Candidates should review the Agoda hiring process guidelines at careersatagoda.com/interview/ prior to applying to ensure full preparedness.
• Agoda is an equal opportunity employer and does not accept unsolicited agency submissions, ensuring that all applications are reviewed based on merit.

This role represents a significant opportunity for a disciplined analyst to grow within a global travel platform. You will be expected to handle substantial responsibility from the outset, managing critical aspects of marketing performance with ownership and integrity. The successful candidate will not only analyze what has happened but also why it happened, providing clear narratives backed by evidence. You will work with diverse data sources, requiring adaptability in querying and visualization techniques. The position demands a balance between technical rigor and business acumen, ensuring that insights are both accurate and actionable. Communication skills are paramount, as you will need to explain complex findings to stakeholders with varying levels of technical expertise. The ideal candidate is comfortable with ambiguity and capable of structuring problems independently. This role is not just about running reports; it is about building a deep understanding of marketing mechanics. You will have the chance to work with industry leading tools and platforms that shape the digital advertising landscape. The Bangkok location offers a dynamic environment where your contributions will be directly visible and impactful. Agoda values individuals who are proactive, inquisitive, and committed to delivering measurable results. If you are passionate about turning data into strategy, this position provides the foundation for a rewarding career in performance marketing. The combination of relocation support and a full time engagement underscores the company's commitment to integrating top talent into the team. Applicants are encouraged to prepare thoroughly by studying the interview guidelines provided on the official careers site. This job description is intended to outline the general nature and level of work performed within this role and is not an exhaustive list of all responsibilities.