Associate Director (Seoul-based)

About the role

This position defines and drives Agoda's Korea strategy as a business owner. The role leads key partnerships and company-wide initiatives to accelerate growth in the Korean market.

Marketing teams grow awareness and demand for a company's products. They write copy, run campaigns, manage channels, and measure results. The work spans content, paid ads, email, events, and search. Marketing roles combine creativity with data and constant testing. Marketing teams usually run experiments every week and keep the work that performs. Most companies hire specialists in channels such as paid search, email, or content.

Key facts

What you'll do

Formulating and executing strategies accelerates Agoda's business growth across Korea by defining clear objectives and actions.

Ensuring successful account management of major partners and consistent delivery on plans is driven through leadership provided to the business.

Partner productivity and competitive advantage are enhanced through strategic implementation with key partners.

A company-wide project is led with a few multidisciplinary teams to achieve strategic goals.

Strategic planning and objectives are coordinated with top management to align priorities.

Multiple teams are led, coached, developed, and managed through upskilling and coaching to improve performance.

Relevant industry events are attended and participated in to represent Agoda and build awareness.

Requirements

More than 8 years of professional experience at multinational companies.

3-5+ years' experience in leading, coaching, and developing teams, with a proven track record in rapidly changing environments.

Relevant experience in account management, business development, or general management is required.

Strong numerical and analytical skills are required with keen attention to detail.

Effective communication skills are necessary to propose ideas to potential partners and internal stakeholders.

Strategic thinking ability is required, with management consulting experience highly valued.

A professional "get it done" attitude and strong work ethic are required.

Resourceful, energetic, and self-driven personality traits are required.

Ability to move quickly, adapt well to change, and thrive in dynamic environments is required.

Experience in online or e-commerce business is preferred.

Fluency in English and Korean is required.

Practical notes

The role is based in Seoul and requires presence in South Korea.

The position operates in a hybrid or office-based setting with defined onsite expectations.

Travel may be required within the region as part of strategy execution and partner engagement.

Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.

Good to know

The role sits within a large, diverse global organization with employees from many nationalities.

Success depends on analytical rigor, partnership management, and team leadership in a fast-paced market.

The position leverages data and technology to drive decisions and growth in the Korean market.

Questions to ask

Good questions to ask the employer in the interview: what does success look like in the first six months, how is the team structured, what is the current biggest challenge, and how are decisions made. Asking about growth paths and the review process is also well received. Employers expect questions, and good ones show preparation.

Career growth

Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume.