Associate Analyst, Marketing

About the role

Agoda is seeking an entry-level analyst to join our Performance Marketing team in Bangkok. You will work with a global group of data scientists and strategists to optimize large-scale marketing programs through rigorous testing and quantitative modeling. In this capacity, you will serve as a critical link between raw data and strategic decision-making, ensuring that marketing investments are measured with precision and integrity. The role requires a disciplined approach to problem-solving, where your analytical outputs directly influence the efficiency and scale of our global campaigns. You will be responsible for owning specific segments of the marketing funnel, translating high-level objectives into actionable tests and clear reporting narratives. This position is designed for individuals who thrive in structured environments and are motivated by seeing the direct impact of their work on business outcomes. You will collaborate daily with cross-functional partners, translating complex findings into accessible recommendations for non-technical stakeholders.

Key facts

What you'll do

• Orchestrate the management and iterative refinement of search engine marketing campaigns across platforms including Google, Bing, Baidu, and Naver by designing controlled experiments on ad copy, bidding strategies, and account architecture.
• Deploy and continuously evaluate the performance of display marketing initiatives across social media channels such as Facebook, Twitter, and Instagram, focusing on audience targeting and creative efficiency.
• Process massive volumes of structured and unstructured datasets to construct robust optimization models that identify trends, anomalies, and opportunities for performance uplift.
• Engineer and maintain dynamic performance dashboards using spreadsheet and visualization tools to provide real-time visibility into key metrics for account managers.
• Conduct in-depth diagnostic analyses to isolate root causes of performance deviations and to validate the impact of specific marketing interventions.
• Synthesize quantitative findings into concise narratives that inform bidding adjustments, budget allocation, and audience segmentation strategies for senior stakeholders.
• Partner with technical teams to define data requirements and ensure the accuracy, reliability, and reproducibility of marketing analytics pipelines.
• Monitor competitive landscapes and market conditions to identify external factors that may influence campaign performance and adjust strategies accordingly.
• Establish standardized reporting frameworks that enhance the consistency and clarity of performance reviews across the marketing organization.
• Contribute to the development of testing playbooks and documentation that codify best practices and enable scalability of marketing analytics operations.
• Translate business objectives into measurable key performance indicators, ensuring alignment between campaign activities and overarching corporate goals.
• Support ad hoc analyses and special projects that require advanced data manipulation and modeling to support time-sensitive business decisions.
• Maintain a rigorous quality assurance process for all analytical deliverables, ensuring that insights are accurate, reproducible, and actionable.
• Mentor junior team members on foundational analytical concepts and tools, fostering a data-literate culture within the Performance Marketing function.

Requirements

• Hold a Bachelor's degree or higher in a quantitative field such as computer science, mathematics, engineering, statistics, or science from a top-tier university.
• Recent graduates are explicitly encouraged to apply, provided they can demonstrate strong evidence of relevant skills and intellectual capability.
• Exhibit strong numerical reasoning abilities, with the capacity to interpret complex datasets and derive meaningful insights without constant guidance.
• Demonstrate professional proficiency in the English language, both written and verbal, to ensure clear communication with global teams.
• Possess advanced skills in Microsoft Excel, including the ability to manipulate large datasets, build complex formulas, and create sophisticated summaries.
• Maintain a high level of intellectual curiosity, driving a continuous desire to learn new tools, methodologies, and industry-specific marketing challenges.
• Adhere to strict standards of accuracy and attention to detail, recognizing that minor errors in data processing can lead to significant strategic missteps.
• Operate effectively within a fast-paced, deadline-driven environment, balancing multiple priorities while maintaining a high standard of work.
• Comply with all company policies and procedural guidelines as they relate to data handling, confidentiality, and professional conduct.

Nice to have

• Prior experience in digital marketing or academic research is preferred, specifically where you have applied statistical methods to evaluate campaign effectiveness.
• Familiarity with data analysis tools or database languages including Python, R, SAS, SPSS, SQL, or VBA is advantageous for accelerating the analysis lifecycle.

Practical notes

Agoda is an equal opportunity employer that evaluates candidates based on merit. Please review the official hiring process guidelines on the Agoda careers website prior to your interview. Unsolicited agency submissions are not accepted.